dan sloan
Oct 5, 2015
How Nissan revs up its content-creation engine
Passing the 'so what?' test: Lessons from the Japan-based automaker's big-budget, in-house content-creation centre
Sep 15, 2011
Nissan news centre highlights potential for proactive corporate comms in Asia
YOKOHAMA – Having announced plans to launch an in-house content production facility early in the year, Nissan is preparing for its official opening of its Global Media Centre later this month. Ahead of the launch, Campaign asked the unit's editor-in-chief Dan Sloan about his objectives.
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