cpc
You don’t always need to pay to play
Don't discount the importance of SEO in communications plans for building reputation, argues Edelman's digital director.
CPC-loving Asia still undecided on what ‘viewable’ means: Exponential
Viewability continues to be a hot button issue for the digital industry in Asia, but the focus on CPC metrics won’t be going away anytime soon.
Q&A: DataXu's James Sampson on programmatic in Asia
SINGAPORE - DataXu’s VP and general manager for Asia Pacific, James Sampson, shares some thoughts with Campaign Asia-Pacific on changes and trends in the region’s programmatic space.
Embed creatives into your search strategy
Creatives and digital specialists must collaborate to optimise insights learnt from search and performance marketing.
INTERVIEW: Renren may be small, but not sitting on its laurels
SHANGHAI - Renren's chief marketing officer Alvin Chiang is conscious of the scale of Sina and Tencent, but is clear about his priorities for expansion and monetisation of the firm's social networking services in 2013.
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