cool japan

Aug 2, 2019

Q&A: Media's central role at the Cool Japan Fund

The fund's managing director, Ken Matsumoto, explains how he hopes supporting international content and media properties will also help make Japan more competitive.

Aug 22, 2016

What the 'cultural Asian tourist' means for brands in Japan

Contributing to the positive experience of inbound tourists to Japan will be key for brands as visitor motivations shift from shopping to culture.