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No one wants to have a drink with you
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Jan 26, 2018

No one wants to have a drink with you

Young people in Japan have profoundly different expectations than their managers as to what company life should be. We need to listen to them.

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Why Bain’s ADK buy is the most important story of 2017
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Dec 18, 2017

Why Bain’s ADK buy is the most important story of 2017

And why the advertising industry should be optimistic about it.

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Japan's future competitiveness: Castles made of sand?
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Sep 6, 2017

Japan's future competitiveness: Castles made of sand?

Japanese marketers should revisit their fundamental assumptions about how they will compete and grow.

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How’s your Japan strategy coming?
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May 2, 2017

How’s your Japan strategy coming?

If Western agencies are serious about helping Japanese brands go international, they need to treat them with the respect they deserve.

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‘There should be no reproach for speaking up’
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Apr 20, 2017

‘There should be no reproach for speaking up’

Female leaders in Japan: A bicultural communications leader applies her international experience to the Japanese workplace and the minefield of ‘going global’.

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What it’s like to be a foreign female creative in Japan (pretty good, actually)
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Feb 16, 2017

What it’s like to be a foreign female creative in ...

Claudia Cristovao of AKQA discusses the unexpected advantages of miscommunication, digital’s “blind spot”, and what is needed to nurture female talent in Japan.

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