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What it’s like to be a foreign female creative in Japan (pretty good, actually)
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Feb 16, 2017

What it’s like to be a foreign female creative in ...

Claudia Cristovao of AKQA discusses the unexpected advantages of miscommunication, digital’s “blind spot”, and what is needed to nurture female talent in Japan.

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Female leaders in Japan: A journalist in the realm of brands (part two)
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Jan 25, 2017

Female leaders in Japan: A journalist in the realm ...

Oglivy Japan’s head of content discusses how brands can win people over by removing their ‘commercial’ hat, and why Japanese women often hold themselves back from career success.

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Female leaders in Japan: A journalist in the realm of brands
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Jan 20, 2017

Female leaders in Japan: A journalist in the realm ...

For all the excitement around the potential for brands to be media companies in their own right, few journalists have made the transition to advertising agencies. We spoke to one who has.

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If you want your agency to evolve, ask the right questions
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Jan 11, 2017

If you want your agency to evolve, ask the right ...

Assuming that the incoming Trump administration doesn’t do anything too crazy, the top theme for agencies in Japan in 2017 will be internal transformation.

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Creative technologists are not technologists unless they code: Party’s Qanta Shimizu
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May 27, 2016

Creative technologists are not technologists unless ...

For this installment of Campaign Japan's series on creativity, Qanta Shimizu, the leader of Party New York and the agency’s chief technology officer, tells Barry Lustig why coding is essential and being Japanese is irrelevant.

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There's no substitute for getting out into the world: Akira Kagami
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May 20, 2016

There's no substitute for getting out into the ...

In the first of a series of interviews examining the changing nature of marketing creativity in Japan, we hear from someone who has shaped much of what we see today: Akira Kagami.

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