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Japan's future competitiveness: Castles made of sand?
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Sep 6, 2017

Japan's future competitiveness: Castles made of sand?

Japanese marketers should revisit their fundamental assumptions about how they will compete and grow.

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How’s your Japan strategy coming?
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May 2, 2017

How’s your Japan strategy coming?

If Western agencies are serious about helping Japanese brands go international, they need to treat them with the respect they deserve.

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‘There should be no reproach for speaking up’
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Apr 20, 2017

‘There should be no reproach for speaking up’

Female leaders in Japan: A bicultural communications leader applies her international experience to the Japanese workplace and the minefield of ‘going global’.

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What it’s like to be a foreign female creative in Japan (pretty good, actually)
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Feb 16, 2017

What it’s like to be a foreign female creative in ...

Claudia Cristovao of AKQA discusses the unexpected advantages of miscommunication, digital’s “blind spot”, and what is needed to nurture female talent in Japan.

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Female leaders in Japan: A journalist in the realm of brands (part two)
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Jan 25, 2017

Female leaders in Japan: A journalist in the realm ...

Oglivy Japan’s head of content discusses how brands can win people over by removing their ‘commercial’ hat, and why Japanese women often hold themselves back from career success.

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Female leaders in Japan: A journalist in the realm of brands
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Jan 20, 2017

Female leaders in Japan: A journalist in the realm ...

For all the excitement around the potential for brands to be media companies in their own right, few journalists have made the transition to advertising agencies. We spoke to one who has.

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