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If you want your agency to evolve, ask the right questions
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Jan 11, 2017

If you want your agency to evolve, ask the right ...

Assuming that the incoming Trump administration doesn’t do anything too crazy, the top theme for agencies in Japan in 2017 will be internal transformation.

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Creative technologists are not technologists unless they code: Party’s Qanta Shimizu
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May 27, 2016

Creative technologists are not technologists unless ...

For this installment of Campaign Japan's series on creativity, Qanta Shimizu, the leader of Party New York and the agency’s chief technology officer, tells Barry Lustig why coding is essential and being Japanese is irrelevant.

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There's no substitute for getting out into the world: Akira Kagami
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May 20, 2016

There's no substitute for getting out into the ...

In the first of a series of interviews examining the changing nature of marketing creativity in Japan, we hear from someone who has shaped much of what we see today: Akira Kagami.

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Creativity in Japan: A perspective on dealing with change
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May 20, 2016

Creativity in Japan: A perspective on dealing with ...

Barry Lustig, managing partner of Cormorant Group KK, an Asia-Pacific focused brand and strategy consultancy, explains the thinking behind a new series in collaboration with Campaign Japan on the changing nature of Japanese creativity.

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We're getting closer to being the most creatively driven agency: McCann's Wu
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Jan 5, 2016

We're getting closer to being the most creatively ...

Nearly 18 months into his role as McCann's regional chief talent officer, Jean-Michel Wu spoke to Barry Lustig of Cormorant Group about the requirements of a position that is for the most part behind the scenes, and the most important challenges he faces.

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An inside look at WPP Ventures: Opportunity favours the prepared
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Oct 19, 2015

An inside look at WPP Ventures: Opportunity favours ...

Tom Bedecarre, the Silicon Valley-based president of WPP Ventures, speaks candidly to Barry Lustig of Cormorant Group about the unit's mission and how it works with clients and entrepreneurs.

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