conversion measurement

Facebook launches ROI tool to measure conversions
Jan 23, 2013
Emily Tan

Facebook launches ROI tool to measure conversions

GLOBAL - The days of debating the ROI of social media advertising are over, at least for one platform, as Facebook has launched a conversion measurement and optimisation system for direct-response marketers.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Amazon layoffs impact APAC adtech and media leaders

1 Amazon layoffs impact APAC adtech and media leaders

James Hawkins steps down as PHD APAC CEO

2 James Hawkins steps down as PHD APAC CEO

Google delays cookie deprecation again: APAC adtech leaders respond

3 Google delays cookie deprecation again: APAC adtech leaders respond

‘Duolingo on Ice’ was just an April Fools’ joke. But here’s how the brand made it feel real

4 ‘Duolingo on Ice’ was just an April Fools’ joke. But here’s how the brand made it feel real

Pepsi unveils new logo and identity; colours 120 markets in electric blue

5 Pepsi unveils new logo and identity; colours 120 markets in electric blue

WPP's internal whistleblower reports rose by 64% in 2023

6 WPP's internal whistleblower reports rose by 64% in 2023

Dentsu China's new CEO on transformation, talent, and looking beyond borders

7 Dentsu China's new CEO on transformation, talent, and looking beyond borders

Digital Media Awards 2024 winners revealed

8 Digital Media Awards 2024 winners revealed

Plagiarism scandal fallout: DDB Philippines loses Tourism Dept contract

9 Plagiarism scandal fallout: DDB Philippines loses Tourism Dept contract

AI won’t take your job or business. The people who learn and apply AI will

10 AI won’t take your job or business. The people who learn and apply AI will