chivas regal
Yokozuna and master blender come together for Mizunara whisky campaign
TOKYO - A new campaign for Chivas Regal Mizunara, a whisky aged using Japanese Mizunara oak, sees a former sumo champion travel to the Strathisla Distillery in Scotland to experience the product.
Saatchi expands stomping ground for Chivas, snubs Nurun in digital pitch
SHANGHAI - Saatchi Lab, the digital division of Saatchi & Saatchi, has been given new digital duties for Chivas Regal in China, with its parent already the lead below-the-line agency for the whisky brand under Pernod Ricard.
Start Creative hires British ad veteran Cally Williams as GM
HONG KONG - Start Creative Hong Kong has appointed British ad agency veteran Cally Williams as its general manager, effective in January.
Pernod Ricard Japan picks Isobar as digital AOR for Chivas Regal
TOKYO - Isobar Japan has scooped Chivas Regal’s digital agency-of-record contract following a pitch called in August which also involved incumbent Euro RSCG.
Pernod Ricard gives Chivas 12 to Lowe in Vietnam
HO CHI MINH CITY - Lowe has been selected by Pernod Ricard to launch integrated services for its Chivas 12 brand in Vietnam.
Chivas Regal appoints Saatchi & Saatchi Shanghai for below-the-line work
SHANGHAI – Pernod Richard gives the whisky brand Chivas Regal’s below-the-line business to Saatchi & Saatchi in China.
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