celebrity
K-pop partnerships: A win-win for brands and artists or just lazy marketing?
Look around and you'll now see a K-pop celebrity everywhere from the cover of a magazine to a coffee cup. But has it reached the point where attaching a K-pop artist to your brand is simply lazy marketing? Campaign explores the merits of the K-bubble and if it's likely to burst any time soon.
Are celebrity influencers losing their touch?
More than half (56%) of consumers would rather follow normal people on social media than celebrities, as they find the content they post more authentic, according to new research.
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McDonald's and Saweetie: The potential of talent with personality
The chief strategy officer for We Are Social on McDonald's partnership with rapper Saweetie.
Insisting on using only celebs is like "gambling" in your KOL strategy
Caught the influencer influenza? We take stock of the contagious KOL industry in China and determine how effective the spread really is.
Booking global celebrities: Dos and don'ts
Asian brands enlisting the support of international talent can have a huge impact in the home market and abroad, but all too often they make the same easily avoidable mistakes, says UK talent booker Emma Usher.
No reason to pull Pierce Brosnan ads: Pan Bahar CEO
Contract wasn't violated, and the ads are working, the company's CEO tells Campaign India.
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