business model
Four major ways the agency model is changing
The way that marketers and agencies work together is in a state of flux. Here are four big trends in agency models that have been developing over the past year.
Facebook takes on YouTube with Watch
A redesigned section of the app will organize videos by users and advertisers into sections such as "What's Making People Laugh".
How Facebook Messenger ads could shake things up
Now that Facebook will be monetising Messenger, it remains to be seen which brands and agencies are early adopters for this new underpriced channel.
The agency: Under construction
Ad agencies are not about to be replaced by robots, but the creative agency model is now in ER. How should agencies be evolving and what are clients going to be looking for in the coming years?
The demise and rise of the industry, part two
Is marketing on the cusp of its full potential?
The demise and rise of the industry, part one
Is this the beginning of the end, or the end of the beginning?
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