The 'cheap and cheerful' era is over: Chinese brands now compete on quality, not price—and are building cultural clout, new Totem and Rakuten Insight data shows.
TODAY'S EDITION
05/27/2026
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The Philippines' top 10 brands 2026
Food, tech, retail and transport—find out which brands won over Filipino consumers in Campaign's latest research with YouGov.
Sky Sin joins Uber Advertising
Sin stepped down from his role at The Trade Desk Hong Kong earlier this month.
The Information
BBDO, Agency Performance Review 2026
Creative momentum, leadership flux, and the weight of a merger still settling. BBDO's 2025 was never going to be straightforward.
Campaign’s Over Fifty List 2026: Bettina von Schlippe, Media Publishares
From launching Vogue Russia to building Vogue Singapore as a digital-first innovation platform, Bettina von Schlippe has spent her career redefining luxury communications through massive change.
China’s AI super apps redefine e-commerce— and expose how far the rest of the world lags
The closed‑loop, low‑friction AI-powered Chinese super apps are a test bed for agentic commerce, whilst the rest of the world remains tied to a more fragmented open‑web model.
UOB tells a familiar homecoming story in latest campaign
The bank's homecoming film is a polished if familiar reminder that the road to growth often asks people to leave the comfort of home behind.
Jollibee is designing humanity into its operations in an AI age
David Beal, global CMO of Jollibee Group told Campaign360 that operationally excellent brands that remain emotionally invisible are in a danger zone.
Asia Pacific's Top 50 Brands 2026
After surveying more than 2 million consumers across Asia Pacific, YouGov and Campaign crown Shopee and YouTube as the top brands, joined by 48 others leading the region’s market.
Campaign360 wraps: See highlights
From AI-generated intimacy, to the big Clash of Perspectives debate, here's a sample of great takes from our two-day flagship event in Singapore.
Omnicom hit by 43% vote against John Wren’s $70 million pay deal
Majority of shareholders backed new pay policy for CEO.
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Xiaohongshu Business and Singapore Tourism Board shake hands on capturing attention of Chinese travellers
Strategic partnership tackles content gap as 130 million users a month hunt for niche, just-go travel inspiration.
OPINIONS
The Information
Advertising’s credibility problem is not about measurement, it is about mentality
Parts of the industry have started mistaking measurement for strategy, and the two aren't interchangeable, writes Ian Whittaker in his latest op-ed for Campaign.
Why marketers are turning to ChatGPT and Claude to manage their e-commerce ads
What started out as a way to “chat with your data” is now becoming something much bigger.
The growing cultural convergence of China, Japan, and South Korea
Once a siloed hierarchy of markets, the explosion of travel between Shanghai, Seoul and Tokyo has created new forms of cultural fusion that smart brands are tapping into.
FIFA's biggest Asian sponsors can't watch the World Cup they're funding
With World Cup broadcast rights still unresolved in India and China, up to 2.8 billion fans could miss coverage—making the ROI for Asia’s FIFA sponsors harder than ever.
To all the men in advertising: please start showing up
You can’t be a male ally if you’re not in the room.
Livestreaming commerce is booming, but who's watching the claims?
It's become a performance goldmine, but live commerce is also a compliance minefield. As the channel scales and regulation catches up, who actually owns compliance risk?
AI is abundant now but judgment is such a luxury
After a Chinese court ruled that AI-driven layoffs and pay cuts are unlawful and tech adoption is a choice. Ramakrishnan Raja says the responsibility for that choice sits squarely with the CMO.
3 marketing lessons from the Coachella 2026 post-mortem
Why ‘method branding’ and fan service defined the festival’s most-searched year yet.