bicycle sharing
May 28, 2018
Interview: How Ofo is establishing its brand in Japan
The bicycle-sharing company’s marketing director and country head speak to Campaign about the perception of Chinese companies, winning over cautious consumers, and why Ofo is different to “the bikes you see in red”.
Dec 19, 2017
5 brands/sectors to watch in Japan in 2018
Our pick of companies set to drive an increase in marketing activity in their respective fields.
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