barbie
Mattel's Josh Silverman: "You didn’t see ‘pink core’, you saw "Barbie core"'
Trusting the creatives’ vision is essential to producing successful branded entertainment, according to Mattel’s chief franchise officer.
‘Hi, Barbie!’: Mattel unveils first Barbie Roblox game
Reckoning with mortality is optional.
How 'Barbie' is fueling a rise in ‘Brotox’
Barbie-inspired plastic surgery may be felt the most among women, but more men are seeking cosmetic procedures and aren’t immune to the trends.
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Are we seeing a return to brilliant basics?
There's a lot to be said for playing it simple, opines Gen Kobayashi.
The summer of female spending power
From Barbiemania to Taylor Swift’s Eras Tour phenomenon, the power of young, female spenders is in the spotlight this summer.
How Barbie has sustained as one of the most successful toy brands of all time
From her German fashion doll-inspired beginnings in the 1950s to breaking box office records in 2023, Campaign explores how Barbie has remained popular for the past six decades. Clever marketing or something else?
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