anchor
Heard the one about the efficacy of podcast ads?
Research on podcast listener behaviour is still in its infancy, but early studies into the effectiveness of advertising on this popular medium are turning it into an exciting new playground for marketing creatives.
Spotify acquires podcast companies Gimlet and Anchor
Streaming platform reported to have paid $230 million for Gimlet.
Fonterra turns Anchor milk from B2B product to consumer-facing brand in China
SHANGHAI - A large-scale integrated ‘We are parents too’ campaign by Tribal Worldwide has kicked off the official China launch of Fonterra's dairy brand Anchor, which the company previously supplied mainly to airlines, hotels and restaurants.
Heineken APB extends partnership with Lowe China for Anchor and Tiger beer
SHANGHAI - Lowe China has announced that Heineken Asia Pacific Brewery (HAPB) has appointed it as the creative agency partner for two of its Tiger and Anchor beer brands for 2012 and 2013.
Asia Pacific Breweries appoints Leo Burnett Guangzhou as creative AOR in China
GUANGZHOU - Asia Pacific Breweries (APB) has further consolidated its relationship with Leo Burnett Guangzhou, appointing the team as creative agency-of-record for its Anchor beer in China, without a pitch.
Fonterra initiates media agency review in Sri Lanka
COLOMBO - Fonterra Brands Lanka, the local arm of global dairy firm Fonterra, has called a media agency review for its portfolio of brands in Sri Lanka.
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