agus sudradjat

Jan 4, 2013

Astra Honda Motor and Grey Group ask motorcycle buyers to challenge their guts

JAKARTA - Motorcycle manufacturer and distributor Astra Honda Motor (AHM) has launched an integrated campaign for its latest sport motorcycle model, the Honda CB150R Streetfire.

Mar 22, 2010

Indonesia: Brands seek a slice of the lucrative rural market

Rural consumers in Indonesia offer sizeable rewards to brands in the market, but converting them requires a deft touch. Besides FMCG companies like Unilever and Kraft, very few multinational brands have found a footing in Indonesia's rural areas.