agency of record
South Australian Tourism Commission names Praytell North America PR agency of record
The agency will share stories about the region’s native wildlife, wine and outback experiences.
RIP AOR?
In-house teams are searching for more short-term support, but that’s not all bad news for agencies.
Pitch imperfect: Adland struggling to balance hunt for business with sustainable workloads
Talent wellness, resources, time, and cost have pushed agencies to be more viable in their search for new business, but not everyone is agreed on the way forward.
Klarna appoints MediaCom as global media agency of record
The appointment follows a competitive pitch.
Modern dating in adland
The industry seems to have gone the way of modern dating apps, with little interaction, one night stands and no eye for long-term relationships. Can that be remedied?
Arcade appointed AOR for Ben & Jerry’s
SINGAPORE – Boutique hotshop Arcade has been appointed as agency of record for Unilever’s Ben & Jerry’s ice-cream brand.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpeg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
