advertisers
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No advertiser owes a media platform
Elon Musk’s robust message to advertisers this week betrays a fundamental misunderstanding of the commercial media dynamic.
X-rated Musk burns bridges with concerned advertisers: ‘Go F yourself’
Ad chief Linda Yaccarino attempts to clean up after public tirade.
How might Elon Musk’s free-speech stance affect Twitter advertisers?
The billionaire entrepreneur sees Twitter as a “digital town square,” but industry observers have serious concerns that unraveling content restrictions could open the door to toxicity, mis- and disinformation—and an advertising exodus.
Advertisers not feeling good about media talent pool
TOP OF THE CHARTS: Advertisers are unsure about their talent meeting their current or future needs, and also more pessimistic than agencies about finding talent in the next year. Meanwhile, either agencies or advertisers may be deluding themselves about in-housing.
Social media, programmatic video and display top investment areas for marketers in APAC: Quantcast
The industry is racing to keep pace with rapidly shifting consumer habits as they embrace digital. Agencies will be pushed to display better ROI and publishers to better understand their audiences using emerging first-party tools.
Facebook gives advertisers contextual brand safety controls in the NewsFeed
Omnicom Media Group says it is “a step in the right direction.”
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