Let's Be Clear Powered by PubMatic

As brand advertising spend overtakes direct response spend in the programmatic ecosystem, transparency has become one of the most heavily discussed topics in our industry today. At PubMatic, we believe that the ultimate measure of transparency is control. This hub will discuss the control of fees (charged and to whom), inventory quality, viewability, authenticity from an advertiser’s perspective, ad quality, and the impact to the consumer experience from a publisher’s perspective.

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How a DSP can increase win-rates through multi-bid
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1 day ago

How a DSP can increase win-rates through multi-bid

For a DSP, increasing win-rate is more than just a short-term ROI benefit.

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Inventory quality: Fighting the good fight
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Nov 7, 2017

Inventory quality: Fighting the good fight

Confronting ad fraud is a complex affair, but with the right partner, it's a battle advertisers can win.

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5 elements every wrapper solution should provide
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Oct 24, 2017

5 elements every wrapper solution should provide

It’s increasingly important for publishers to have an easy and scalable way to manage multiple header bidders. Let's take a look at five things publishers should consider when choosing a wrapper solution.

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6 questions you need to ask about header bidding and auction dynamics
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Sep 15, 2017

6 questions you need to ask about header bidding and auction dynamics

Check out the transcript from the Twitter Q&A to learn how PubMatic's experts break it down.

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Auction dynamics: Demystifying the take rate debate
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Sep 15, 2017

Auction dynamics: Demystifying the take rate debate

PubMatic's white paper, Understanding Auction Dynamics, examines the increasingly prominent role auction dynamics play in the online advertising ecosystem.

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Let’s be clear: The transparency debate is about control
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Sep 14, 2017

Let’s be clear: The transparency debate is about control

As brand advertising spend overtakes direct response spend in the programmatic ecosystem, transparency has become one of the most heavily discussed topics in our industry today.

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Brands to publishers: Give us more APAC mobile video inventory
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May 18, 2017

Brands to publishers: Give us more APAC mobile video inventory

New reports from AOL and PubMatic both see increased spending on mobile video advertising—a rich opportunity for publishers that can provide attractive inventory.

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Tech talk: Audience data, mobile header bidding, more
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Mar 3, 2017

Tech talk: Audience data, mobile header bidding, more

Our latest adtech and martech roundup briefs you on news from MediaMath, Pubmatic and more.

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Tech Talk: DDB, Facebook, Blis, Glispa, PubMatic and more
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Sep 16, 2016

Tech Talk: DDB, Facebook, Blis, Glispa, PubMatic and more

A weekly roundup of tech news and announcements.

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Perform partners with PubMatic to grow programmatic strategy across Asia
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Oct 13, 2014

Perform partners with PubMatic to grow programmatic strategy across Asia

SINGAPORE - Perform will use PubMatic’s multi-screen programmatic technology across its premium brands in Asia, according to the companies.

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PubMatic takes aim at supply side of Asia's programmatic challenge
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Aug 22, 2014

PubMatic takes aim at supply side of Asia's programmatic challenge

ASIA-PACIFC - PubMatic CEO Rajeev Goel talks to Campaign Asia-Pacific about why programmatic buying has been slow to take off in Asia, why that's bound to change and how PubMatic plans to help move the ecosystem forward in the region.

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