It's not just a matter of data analytics, machine learning has major implications for revenue and ROI as well.
For a DSP, increasing win-rate is more than just a short-term ROI benefit.
Check out the transcript from the Twitter Q&A to learn how PubMatic's experts break it down.
PubMatic's white paper, Understanding Auction Dynamics, examines the increasingly prominent role auction dynamics play in the online advertising ecosystem.
As brand advertising spend overtakes direct response spend in the programmatic ecosystem, transparency has become one of the most heavily discussed topics in our industry today.
New reports from AOL and PubMatic both see increased spending on mobile video advertising—a rich opportunity for publishers that can provide attractive inventory.
Our latest adtech and martech roundup briefs you on news from MediaMath, Pubmatic and more.
A weekly roundup of tech news and announcements.
SINGAPORE - Perform will use PubMatic’s multi-screen programmatic technology across its premium brands in Asia, according to the companies.
ASIA-PACIFC - PubMatic CEO Rajeev Goel talks to Campaign Asia-Pacific about why programmatic buying has been slow to take off in Asia, why that's bound to change and how PubMatic plans to help move the ecosystem forward in the region.
The programmatic pioneer provides context for best practices.
PubMatic's CMO delves into the ins and outs of the programmatic framework.
PubMatic CEO and co-founder speaks on new obstacles facing programmatic buyers and sellers.