Staff Writer
Sep 21, 2017

The future of programmatic ‘really lies with brand advertising”: PubMatic’s Rajeev Goel

PubMatic CEO and co-founder speaks on new obstacles facing programmatic buyers and sellers.

PARTNER CONTENT

As brands step into the multi-billion dollar programmatic industry, auction dynamics, transparency, quality and ad fraud are all matters in question.

Rajeev Goel, CEO and co-founder of PubMatic, gets the conversation started these issues, and delves into how his team is meeting always-evolving client standards.

READ MORE ON THE PUBMATIC HUB

 

Source:
Campaign Asia

Related Articles

Just Published

1 hour ago

Whalar Group appoints Neil Waller and James Street ...

EXCLUSIVE: The duo will lead six business pillars and attempt to win more creative, not just creator, briefs with the hire of Christoph Becker as chief creative officer.

1 hour ago

Radiocentre: 'BBC Radio could not be funded by ...

Industry body for commercial radio analyses the viability of wholly ad-funded BBC Radio.

1 hour ago

Team behind Eugene the world-record egg sell rights ...

Eugene the egg was Instagram’s most-liked photo in 2019.

1 hour ago

Two generations, same Spotify playlist: Why ...

They might be separated by 30 years but the two generations have many similarities, says the Forsman & Bodenfors cultural strategist.