Yuhui Kong

Underscoring inclusivity, gender-fluid fashion on the rise in China
Apr 6, 2023
Yuhui Kong

Underscoring inclusivity, gender-fluid fashion on ...

The success of homegrown fashion label Bosie shows progress towards a more gender-free, non-conformist approach to fashion.

Why has The North Face become synonymous with every Chinese youth’s winter gear?
Mar 1, 2023
Yuhui Kong

Why has The North Face become synonymous with every ...

Rising to prominence in China by tapping into TV rap shows, the brand remains a top seller for outdoor sportswear. But with Gen Z now wanting elevated aesthetics and unique qualities, what's next for TNF?

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