Stephen Woodford

UK ad chiefs warn: ‘Advertised emissions’ won't help our industry to reach net zero
Jun 16, 2023
Paul Bainsfair

UK ad chiefs warn: ‘Advertised emissions’ won't ...

The bosses of the AA, IPA and ISBA say tracking carbon impact is vital but argue Purpose Disruptors' methodology is flawed because it overstates the emissions attributable to advertising.

Don’t sit on the sidelines: Five ways ad industry can lead on sustainability after COP26
Nov 24, 2021
Stephen Woodford

Don’t sit on the sidelines: Five ways ad industry ...

COP26 may be over, but it's crucial the industry continues the momentum towards a more sustainable future, writes UK's Advertising Association CEO Stephen Woodford.

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