Malcolm Wild

Forget content; convenience is king
Feb 20, 2017
Malcolm Wild

Forget content; convenience is king

Opportunity lies not in differentiation, but in how you market, sell, and put products and services in your customers’ hands.

Stop comparing Singles Day to 'Black Friday'
Nov 9, 2016
Frank Kochenash

Stop comparing Singles Day to 'Black Friday'

A primer on how the two shopping 'holidays' differ and why smart brands outside China are jumping on the one that's ascendant.

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