Juan Sanchez

Jul 15, 2011

How to convince your boss to use social media

Juan Sanchez, community manager at Waggener Edstrom, gives pointers on how to convince reluctant bosses to invest in social media marketing.

May 18, 2011

How to deal with a social media crisis and prevent ...

Juan Sanchez, community manager at Waggener Edstrom, looks at how the deal with a social media crises before it becomes a catastrophe.

Mar 2, 2011

How to define a Facebook page and make it work

Juan Sanchez, community manager at Waggener Edstrom on how to strategise Facebook as a marketing channel.

Feb 23, 2011

How to bust social media guru myths

Juan Sanchez, community manager at Waggener Edstrom Singapore, on how to navigate a good social media project without the help of social media 'gurus'.