Jeff Estok
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Top client fears, new 'frenemies', new ways of ...
Jeff Estok of Navigare offers top concerns and takeaways from the recent AdForum Worldwide Summit.
The latest view from Madison Avenue
Jeff Estok reports from the AdForum Worldwide Summit, where client consolidation, integrated agency offerings and scientific proof for the power of creativity were among the key trends capturing attention.
Transparency, 'digital erosion' highlight marketer ...
Navigare's Jeff Estok reports on the top marketer concerns raised at the recent 2015 ANA Advertising Financial Management Conference.
The view from Madison Avenue: 2014
Jeff Estok of Navigare reports from the recent invitation-only AdForum Worldwide Summit in New York.
The view from Madison Avenue: Seven challenges for ...
Learnings from the invitation-only AdForum Worldwide Summit held recently in New York.
What Don Draper can teach us about briefing
Imagine how the Mad Men character, whose greatest talent is getting into the minds of his clients, would approach the briefing process.
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