Antony Yiu
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From buy now, pay later to virtual banks: The ...
Financial panic notwithstanding, banks and insurance operators in APAC are modestly increasing their advertising and promotion expenditures, but with a strategic change in focus, writes PHD Hong Kong's CEO.
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Outdoor advertising in Hong Kong is far from dead
PHD's Hong Kong CEO Antony Yiu has a passionate response to a study previously published by Campaign by Hong Kong Baptist University on outdoor advertising.
The death of programmatic display advertising?
Programmatic display advertising in its current form will disappear over time, as more clients understand how to best employ the technology. These five questions, writes MEC's Antony Yiu, will help.
Disconnection in measuring media effectiveness
Antony Yiu, managing director of iProspect Hong Kong and regional director for North Asia, comments on APAC advertisers shifting the focus to direct ROI measurements while losing sight of the possible positive impact of branded digital advertising.
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