Andy Stevens

Paid search: it’s time to address the ‘if it ain’t broke, don’t fix it’ mentality
Feb 1, 2024
Andy Stevens

Paid search: it’s time to address the ‘if it ain’t ...

Paid search is a lucrative industry; Google Search Ad revenue currently stands at a staggering $176 billion globally, having grown 6.8% in 2023… but are we using it to its full potential?

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