Aleetza Senn

Oct 21, 2015

How the CMO and CIO can just get along

How to turn the CIO/CMO relationship from a pain in the ass into a harmonious business asset.

Apr 1, 2015

Getting personal with data: Are you after a ...

True understanding of customers, according to Aleetza Senn of analytics specialist Sparkline, is like the difference between meeting someone on Tinder and taking the time to learn enough about them to form a lasting relationship.