SPIKES: Jury discuss Media category entries

Ruth Stubbs, a Media category jury member and CEO of Mediabrands Asia-Pacific, said: “There are a lot of ideas I have seen before but in terms of understanding the execution, the entries are definitely  more efficient. I think in the integrated or cross-platform campaigns, clients are being more generous in allowing the agency to be more creative.”

Stubbs added: "I came across a lot of entries from India and China, but was surprised to see fewer entries from Southeast Asia." She added that she felt that the entries from Thailand were especially good.

Blair Currie, a jury member and CEO of Aegis Japan, said that he was disappointed not to see more submissions from Korea.

“There is some interesting work from Indonesia and Singapore as well. Japan is where I come from and I have seen some good work with a good technological edge. There is some stellar, award-winning work but I can't talk too much about it right now,” he said.

Dominic Ng, head of MEC China, said he found some entries to be very tactical. “I have seen a lot of branded content. In terms of countries that have stood out, India and Singapore have made a lot of submissions this year.”

Follow all the action of Spikes Asia on Twitter using hashtag #spikes09 - posts featuring that tag will appear on www.media.asia.

Also, Media is opening up its online Spikes photo gallery to readers. Send your Spikes pictures to [email protected] to include them.

Spikes Asia is organised in conjunction with Haymarket Media. The full programme can be found at www.spikes.asia.