By displaying irrelevant results to searches on common financial terminologies, the campaign declares that unlike most search engines, the FT understands its readers' needs.
The campaign will run globally, with a primary regional focus online in Hong Kong, Singapore, India and Australia.
Credits:
Project FT.com
Client Financial Times
Creative agencies DDB London, Hong Kong & Tribal DDB Hong Kong Copywriter Grant Parker (DDB London)
Art director Grant Parker (DDB London), Kevin Chiu (Tribal DDB HK), Maxime Dautresme (DDB HK)
Media agency Maxus & OMD
Exposure Print, online
The campaign will run globally, with a primary regional focus online in Hong Kong, Singapore, India and Australia.
Credits:
Project FT.com
Client Financial Times
Creative agencies DDB London, Hong Kong & Tribal DDB Hong Kong Copywriter Grant Parker (DDB London)
Art director Grant Parker (DDB London), Kevin Chiu (Tribal DDB HK), Maxime Dautresme (DDB HK)
Media agency Maxus & OMD
Exposure Print, online
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