Ad Nut
Jul 29, 2015

A Thai taxi driver with a twist: Tesco Lotus

From Thailand: 'Power beats everything' for Tesco Lotus by Leo Burnett Thailand

A Thai taxi driver with a twist: Tesco Lotus

While Ad Nut won't give away any spoilers, this ad featuring a Thai taxi driver is not what you would expect. Although the video touches on relatable issues in Bangkok and tugs at the heartstrings in true Thai style, Ad Nut wonders how it ties back to the Tesco Lotus brand. Ad Nut will investigate and get back to you. 

 

Source:
Campaign Asia

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