Many young Indonesian men are taking more unorthodox routes to success. AXE and AdColony saw this as an opportunity to celebrate their stories, and reach a wider audience.
In-app advertising now accounts for the majority of all mobile ads in Asia-Pacific. But various challenges mean marketers need to be more creative than ever to compete.
Several factors make gaming apps a great option for brands.
In a survey by AdColony, 82 percent of APAC publishers ranked rewarded videos more positively than any other method.
Safety and meaningful outreach in the programmatic realm shouldn't be on your wish list, they should be the standard
AdColony is topping charts in a market searching for transparency.
TV-like audiences now reside in the palm of your hand, but marketers must build mobile strategies to leverage the app ecosystem and reach the right audiences globally, writes Tom Simpson of AdColony.
Capturing a viewer's attention can be a stumbling block, but with immersive video components like tactile sensors and life-like graphics, the way forward is clear.
The rise of vertical video format and greater strides in ad optimisation are reshaping mobile practices.
Whether it's touching, tilting, tapping, Aurora HD Video's interactive elements and eye-popping visuals are bringing a new level of engagement to mobile ads.
AdColony's work with Applebee's, Taco Bell and Peet's Coffee boasts the best of mobile's integrative capabilities.