The Next Billion Powered by AdColony

The next billion users who come to the net will do so via mobile phone. How do you plan to make an impression? Follow this space for insight into the future of mobile advertising.

Highlight

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How Disney delivered immersive storytelling to engage audiences on mobile
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Oct 24, 2017

How Disney delivered immersive storytelling to engage audiences on mobile

For the latest Pirates of the Caribbean: Dead Men Tell No Tales mobile campaign, Disney took the traditional trailer to a whole new level.

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How AXE used the power of mobile to boost its brand in Indonesia
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Oct 17, 2017

How AXE used the power of mobile to boost its brand in Indonesia

Many young Indonesian men are taking more unorthodox routes to success. AXE and AdColony saw this as an opportunity to celebrate their stories, and reach a wider audience.

News

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40 under 40: Meet 2017's class of APAC marketing-communications achievers
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Oct 23, 2017

40 under 40: Meet 2017's class of APAC marketing-communications achievers

These young professionals stand out as drivers of growth and progress.

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The app-eal of in-app advertising in Asia
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Oct 16, 2017

The app-eal of in-app advertising in Asia

In-app advertising now accounts for the majority of all mobile ads in Asia-Pacific. But various challenges mean marketers need to be more creative than ever to compete.

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Why brands should consider rewarded videos and gaming apps for engagement
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Oct 4, 2017

Why brands should consider rewarded videos and gaming apps for engagement

Several factors make gaming apps a great option for brands.

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Rewarded videos: the best for user experience and most effective for monetisation
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Oct 4, 2017

Rewarded videos: the best for user experience and most effective for monetisation

In a survey by AdColony, 82 percent of APAC publishers ranked rewarded videos more positively than any other method.

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Viewability, brand safety and quality ad experiences: Is your mobile partner doing the right thing?
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Sep 19, 2017

Viewability, brand safety and quality ad experiences: Is your mobile partner ...

Safety and meaningful outreach in the programmatic realm shouldn't be on your wish list, they should be the standard

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AdColony ranked most trustworthy programmatic mobile ad platform
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Sep 19, 2017

AdColony ranked most trustworthy programmatic mobile ad platform

AdColony is topping charts in a market searching for transparency.

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What lies beyond the walled gardens?
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Sep 1, 2017

What lies beyond the walled gardens?

TV-like audiences now reside in the palm of your hand, but marketers must build mobile strategies to leverage the app ecosystem and reach the right audiences globally, writes Tom Simpson of AdColony.

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Attention, interaction and experience: currency of quality mobile video advertising
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Aug 22, 2017

Attention, interaction and experience: currency of quality mobile video advertising

Capturing a viewer's attention can be a stumbling block, but with immersive video components like tactile sensors and life-like graphics, the way forward is clear.

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7 trends that impact mobile advertising
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Feb 24, 2017

7 trends that impact mobile advertising

The rise of vertical video format and greater strides in ad optimisation are reshaping mobile practices.

Video