The Next Billion Powered by AdColony
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AdColony Joins Coalition for Better Ads
Mobile partners to provide data-based best practices for in-app ad experiences.
AdColony receives TAG certification for fighting digital ad fraud
The mobile video advertising leader meets stringent requirements from leading advertising accountability group.
News
Pond's location-based mobile campaign an industry champ
The interactive campaign educated Indonesian women about the pollution they unknowingly face every day
Brand + performance: The art and science of mobile programmatic
AdColony and MMA to hold joint webinar exploring programmatic.
The science of getting the right kind of attention
Hint: you really have to give mobile consumers choice.
AdColony's 2018 mobile predictions
Jude O’Connor, VP brand & agency performance at AdColony, says 2018 will be the year that brands come to appreciate the true potential value of their apps.
Are you using the metrics that matter in your mobile marketing?
The shortcomings of the click come to light as new, meaningful campaign metrics make their way into ROIs.
How Disney delivered immersive storytelling to engage audiences on mobile
For the latest Pirates of the Caribbean: Dead Men Tell No Tales mobile campaign, Disney took the traditional trailer to a whole new level.
40 under 40: Meet 2017's class of APAC marketing-communications achievers
These young professionals stand out as drivers of growth and progress.
How AXE used the power of mobile to boost its brand in Indonesia
Many young Indonesian men are taking more unorthodox routes to success. AXE and AdColony saw this as an opportunity to celebrate their stories, and reach a wider audience.
The app-eal of in-app advertising in Asia
In-app advertising now accounts for the majority of all mobile ads in Asia-Pacific. But various challenges mean marketers need to be more creative than ever to compete.
Why brands should consider rewarded videos and gaming apps for engagement
Several factors make gaming apps a great option for brands.
Rewarded videos: the best for user experience and most effective for monetisation
In a survey by AdColony, 82 percent of APAC publishers ranked rewarded videos more positively than any other method.
Viewability, brand safety and quality ad experiences: Is your mobile partner ...
Safety and meaningful outreach in the programmatic realm shouldn't be on your wish list, they should be the standard
Video
Google Play joins forces with AdColony
New campaign ups awareness for Google Play's game library.
Pond's reinvigorates mobile campaign for Ramadan
Beauty products brand leverages music talent to reach new audience.
Samsung smartwatch gets new mobile campaign
The electronics giant partners with AdColony for release of Samsung Gear S3.
Johnson & Johnson team with AdColony
The baby laundry detergent campaign received a warm reception in India.