This Hyundai Sonata will be gone in 60 seconds

Client: Hyundai Motor Company Australia

Agency: Innocean Australia

Market: Australia

Campaign scope: The spot is the first phase of a wider campaign for the latest Sonata. The campaign will also include a dedicated spot for Hyundai's sponsorship of the ICC Cricket World Cup, which starts on 14 February. A digitally-led content component will follow that.

Previously: The brand and agency developed crowdsourced ideas for a global campaign and created a 'Choose your own adventure' for a new SUV. The TVC discussed here debuted last Friday, up against competition from Honda and Volvo.

CREDITS

Client – Hyundai Motor Company Australia
Managing Director, Oliver Mann
Senior Manager Marketing, Andrew Knox
Brand Communications Manager: Kate Fabian
Marketing Coordinator: Luke Hartin

Agency - Innocean
Creative Director: Scott Lambert
Creative: Mike Lind
Agency Producer: Tania Templeton
Group Business Director: Tim Hiley
Business Director: John Larkin
Business Manager: Raoul Gundelach

Production Company: Finch
Director: Nick Ball
Executive Producer: Rob Galluzzo
Producer: Julianne Shelton
DOP: Ross Emery
Editor: Seth Lockwood - Method
Sound design: Song Zu
Music Composer: Jonathan Dreyfus