Artificial intelligence: AI in marketing
A collection of content relating to the use of AI (artificial intelligence) in marketing and advertising.
Video marketing’s AI-powered transformation
How can marketers maximise AI’s potential as a super collaborator, while understanding its abilities and limitations in key areas like connection, culture, and driving business growth?
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The Coca-Cola Company announces 5-year AI partnership with Microsoft
As part of the strategic partnership, the brands will experiment with Microsoft AI technology to develop and implement generative AI use cases.
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Amazon CEO Andy Jassy on using AI to win over consumers and growing as an ads business
The e-commerce giant’s CEO revealed fresh insights into the company's future plans on all things consumer behaviour, AI, Amazon Ads and Prime Video.
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OpenAI marks arrival in Asia Pacific with opening of Tokyo office
To mark the opening of its Japan office, OpenAI has released a GPT-4 custom model optimised for the Japanese language.
What the printing press democratisation of knowledge can teach us about AI
Businesses must embrace AI across operations, services, and strategy or risk becoming obsolete, warns Fujitsu's APAC CEO Graeme Beardsell.
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Reports: Applying gen AI to marketing can help life-sci firms unlock billions
As AI fluency improves in pharma marketing, consultants say drugmakers can realise billions in revenue and cost savings.
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