uber
How Uber India went local to zoom past its competitors
SPIKES ASIA 2024: Uber and its agency FCB India chose culture over tech to secure an edge in India’s keenly contested ride-hailing market.
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Asia-Pacific new-biz spotlight: HSBC, Indofood and Kia among biggest media moves
Meanwhile, two of the ‘big six’ holding groups buck the trend in creative by boosting activity.
Uber promotes a 'multi-car' delusion in Australia
Because Earth needs more carbon emissions, right?
Campaign CMO Outlook 2023: AI supercharges adland
The future possibilities for advertising through the use of artificial intelligence have captured the attention of the industry, but the technology does not come without risks. Part two of Campaign’s 2023 CMO Outlook report unveils the opportunities and concerns that senior marketers anticipate will accompany the use of AI.
Uber taps Robert De Niro and Asa Butterfield for Uber One spot
The campaign has been created by Mother London.
Omnicom Media Group drives away with most of Uber’s global media business
The six month review concluded with Omnicom’s media network picking up the $600 million business in North America, Europe and Latin America.
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