PR
Sophie Chen
Jul 16, 2013

Bovine inspiration: Moove Media chooses 'Happy Cows Happy Hearts' winners

Moove Media launched its 'Happy Cows, Happy Hearts' campaign in May with a Facebook photo contest aimed at celebrating Singapore as a 'City in a Garden' and promoting graciousness and kindness. The campaign featured 600 'Happy Cows' and 1,200 'Happy Hearts' placed around the city. People stood a chance to win prizes if they shared photos of themselves with the cows and hearts. Last Friday, Moove Media announced the winners at a 'Snap Happy Cows & Hearts Live Judging' event.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

WPP Media: How did one of the world’s biggest comms companies mess up the messaging?

1 WPP Media: How did one of the world’s biggest comms companies mess up the messaging?

GroupM restructures across Asia, Indonesia leadership impacted

2 GroupM restructures across Asia, Indonesia leadership impacted

GroupM to merge agency brands into single P&L

3 GroupM to merge agency brands into single P&L

Jaguar Land Rover launches global creative agency review in wake of Jaguar rebrand

4 Jaguar Land Rover launches global creative agency review in wake of Jaguar rebrand

Creative agency shake-up at WPP: Grey to move into Ogilvy Group

5 Creative agency shake-up at WPP: Grey to move into Ogilvy Group

Labubu, the art toy craze and why grown-ups can’t get enough

6 Labubu, the art toy craze and why grown-ups can’t get enough

Ogilvy unifies social media offering in 16 APAC markets

7 Ogilvy unifies social media offering in 16 APAC markets

How Trust Bank went from zero to a million customers in less than three years

8 How Trust Bank went from zero to a million customers in less than three years

Lululemon hands media account to GroupM in key Asian markets

9 Lululemon hands media account to GroupM in key Asian markets

LePub Singapore appoints Penny Sadlier as MD, makes five senior hires

10 LePub Singapore appoints Penny Sadlier as MD, makes five senior hires

Just Published

Rethinking SEO: How Google's AI Overviews are changing the game
21 hours ago
Matthew Keegan

Rethinking SEO: How Google's AI Overviews are ...

With Google's AI Overviews and 'AI Mode' set to transform the search landscape, publishers and agencies are grappling with declining click-through rates and the need to adapt their SEO strategies.

Baby shark in Greenpeace film is distraught by overfishing
21 hours ago
Ad Nut

Baby shark in Greenpeace film is distraught by ...

In a stunning new animation film by Photoplay, the dangers of overfishing are simply and effectively narrated by a blue shark, a species often caught in the crossfire of long line fishing.

Samsung ushers in a new era of AI TV
22 hours ago
Ad Nut

Samsung ushers in a new era of AI TV

Cheil rolls out a laundry list of features for the Samsung Vision AI; Ad Nut yearns for a little less jargon and a lot more heart.

Omnicom set targets to cut staff costs by 10%
1 day ago
Siobhan Holt

Omnicom set targets to cut staff costs by 10%

Omnicom Group set targets to reduce its total staff compensation bill by 10 per cent ahead of its proposed acquisition of Interpublic Group (IPG), PRWeek has learned.