Opinions
The politics behind the US TikTok ban is not what you think
Ian Whittaker's monthly take is an analysis of the bipartisan politics behind the TikTok ban before the US presidential election and the potential impact on its competitors and relevant stakeholders.
What I learned from one year of EssenceMediacom
On the first anniversary of the merger between Essence and Mediacom, APAC CEO Rupert McPetrie reflects on what this journey has taught him about people, communications, operations, and more.
Leo Burnett and Rapp’s double-AOY wins should inspire, not frustrate
Both agencies' success demonstrates brighter days are possible for all shops.
Why most brands fail at building true loyalty
Loyalty programmes and actual loyalty are two different things. Rapp’s strategy director comes in with suggestions on how to create actual customer loyalty beyond buy-one-get-one-free schemes.
Our ad wasn't racist. It was simply a mistake.
When it comes to DE&I brand crisis, denial can cause more harm and hold your brand back.
You cannot 'inspire inclusion' without intersectionality
There appears an untapped opportunity for brands to understand and recognise the unique values, lived experiences, and causes of the communities they purport to engage with, argues Mutant’s Rebecca Lewis.
How to investigate a vendor’s sustainability claims
With consumers and watchdogs increasingly scrutinising greenwashing among corporates, how can brands keep their own sustainability partners in check? SeenThis' Tom Jones-Barlow has a few suggestions.
Apple Vision Pro is making headlines, but may be a premature choice for brands
With an eye-watering price tag, it's easy for advertisers to be dismissive of Apple Vision Pro as an ad platform. But extended reality has the future potential to reach consumers in ways other channels can’t reach.
Ladies, lip service and the art of being ludicrous
Barua shares her no-holds-barred opinion on how to ensure International Women's Day doesn't get diluted amidst the commercialised marketing blitzkrieg
Perspective: Why being trans is not the reason I'm a male ally
Rain Khoo, a former creative at Proctor & Gamble, shares his transition journey and what it means to be a male ally.
Danone's Sri Widowati on work-life challenges, the glass cliff, and women's advancement in corporate Indonesia
The VP of marketing for Danone opens up about her conflict of priorities as a single mom with career goals and aspirations as part of our International Women’s Day 2024 coverage.
The Oscars 2024: Which nominee for Best Picture has the best film poster?
AML Group creatives share their thoughts on the posters for the movies competing to be this year's Best Picture.
Beyond the scoreboard, unconventional leadership lessons from a tween
Women should not be people pleasers, Taboola's Brenda Chung learned this important life lesson from her 10-year-old daughter.
Brand power in tackling Asia's gender divide and rewriting the story of equality
Global gender equality is on thin ice. Brands fixing the gap should treat this as nothing short of the greatest human challenge, not just for women but for the world, opines behavioural analyst Bailey Bellingy.
The best appraisals champion individuality and employee superpowers
A move to focusing on strengths rather than weaknesses can show off a person's individuality.
AI’s trust deficit: Is purposeful innovation the antidote?
Purposeful AI isn't mere jargon—it's reshaping industries from wildlife conservation to fraud detection, bridging the trust gap with transformative potential.
Want to reach women? Put your brand safety fears aside
To reach female consumers, marketers must take a hard look at what content they deem unsafe and what keywords, topics or products they avoid.
How to move beyond the first-party data frenzy
While the lure of owning first-party data might seem tempting, it's important to go beyond the hype and truly assess if your business is ready to do so. Publicis India's Anil Pandit opines.
Generative AI is here—but it’s not ready for prime time
The ad industry is experimenting heavily with gen AI, but deploying it widely on client work comes with too many liabilities.
Where is China’s gaming industry headed next?
A draft legislation was published in December outlining plans to restrict in-game purchases in a bid to curb “obsessive” gaming behaviour in China. Then it disappeared. What happens next?
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