News
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Levi’s picks UM as global media agency
SCOOP: Jeans brand spent $142 million in global media spend last year.
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News publishers call out stringent brand safety policies at IAB NewFronts
Publishers sounded the alarm for advertisers to support news by reviewing blunt keyword blocking during a critical time for democracy.
Yahoo retrenches journalists, social media staff in Singapore
The media giant is pivoting its strategy in Asia towards content curation, and has reportedly laid off 17 members of its local digital team.
NewFronts 2024: Google shows advertisers a cookieless world, talks CTV, AI and first-party data
A partnership with the IAB Tech Lab will make it easier for advertisers to reconcile their first-party data with media giants.
Date revealed for Havas spin-off vote as revenues rise
Parent company Vivendi says move would “unleash the development potential” of the brand.
Ogilvy appoints global chief transformation officer
Antonis Kocheilas takes up newly created role.
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40% women work through high levels of menstrual pain: Deloitte
TOP OF THE CHARTS: The report exposes jarring gaps in workplace safety, working hours and mental health, as well as career progression barriers that continue to plague women in the workplace.
Move and win roundup: Week of April 29, 2024
Carro, Havas Red, Special, ITA Group, OMG Indonesia, Havas, StackAdapt, Didi, Outbrain, and more in our weekly collection of people moves and account news.
Gen AI has created an 'iPhone moment': Coca-Cola's ASEAN marketing chief
Ahead of Campaign360, Coca-Cola's Matthias Blume explains how the brand continues to grow efficiently while maintaining creative excellence, platform relevance, and meaningful consumer engagement.
40 Under 40 2023: Zane Furtado, Acquire
From vision to execution, Zane Furtado's leadership is propelling Acquire to new heights and sustainable practices.
‘A significant shift in the platform's monetisation approach’: YouTube launches Affiliate Hub
YouTube’s latest array of affiliate marketing tools stand to put authenticity at the forefront of creators' relationships with brands to create more engaged audiences in return.
A forced TikTok sale has agencies wary of an X repeat
Agencies fear the wrong owner could push users off the platform.
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Battle for TikTok: Implications for content creators and businesses
Far too many global businesses rely on American audiences for sales and engagement. Alternatives like Meta's Reels exist, but pivoting and recalibrating will be a daunting quest.
40 Under 40 2023: Tra My Nguyen, Ogilvy
With a keen eye for revenue growth and all things marketing, Nguyen stands out as a leader who not only adapts but propels her team and company to new heights.
Hindustan Unilever announces leadership changes, appoints new executive director
The changes come as HUL reported a 6% decline in standalone net profit for the fiscal fourth quarter.
Netflix reports strong Q1 growth but is it painting over CTV’s cracks?
Although Netflix has added almost 10 million new paid subscribers in early 2024, some experts believe advertising is quickly becoming the streaming giant’s long-term profitability plan, presenting a compelling opportunity for brands.
Ogilvy launches health influencer marketing offering
Health Influence will combine Ogilvy PR’s global influencer team with experts from Ogilvy Health.
WPP blames Pfizer loss and tech client cuts for 1.6% revenue fall in Q1
In contrast, Publicis, Omnicom and IPG all increased their revenues.
Digital Media Awards 2024 winners revealed
See the full winners list, including the Grand Prix winners, campaign awards in the media and product-sector sections, the digital media owners awards, and the people/company awards.
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Meta’s ad billings propel 27% revenue surge
The tech giant has more than doubled its revenue from AI-powered ad tools. However, it expects lower revenue for the second quarter.
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