Sad emoji urge Canadians to play with their balls

Participaction is a non-profit that tries to encourage Canadians to take part in more physical activity, and claims at least some success at doing so thanks to engaging campaigns like this one. Ad Nut likes a simple idea, elegantly executed—and the inspired tagline "Don't visit our website". 

Here's another good Participaction spot, also by Zulu Alpha Kilo, that Ad Nut enjoyed exactly a year ago.

Credits:

Agency: Zulu Alpha Kilo
Creative Director: Zak Mroueh
Writer: George Ault, Jon Taylor
Art Director: Andrea Romanelli
Agency Producer: Tara Handley
Print Producer: Kate Spencer
Account Team: Robyn Morrissey
Strategic Planner: Emma Brooks
Client (Company): ParticipACTION
Clients: Rachel Shantz, Rebecca Jones
Production House: Circle
Director: Tom Feiler
Production House Producer: Karen Tameanko, Laurence Payne
Director of Photography: Tom Feiler
Video Post Facility / Editing Company: Zulubot
Editor: Mike Headford
Compositor / Online: James Andrews/Smith
Colourist/Transfer: Smith
Licensing Music House: Eggplant
Producer: Nicola Treadgold
Music: “Mr. Lonely” Bobby Vinton
Audio Mix: Zulubot
Engineer: Jared Kuemper
Media Agency: Cossette Media
Media Agency Planner: Jenny Martin