Patrick Rona

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Recent articles by Patrick Rona

5 key trends from Mobile World Congress 2016
Digital  |  Opinions

5 key trends from Mobile World Congress 2016

Mar 1, 2016  |  Comment now
Once a showcase of 'nearly there' products and services, the Mobile World Congress, which took place last week in Barcelona, is now full of technology that ...
OPINION: Three 'brilliant' insights for marketers in the engagement age
Digital  |  Opinions

OPINION: Three 'brilliant' insights for marketers in the engagement age

Jan 25, 2013  |  Comment now
Patrick Rona, president of Tribal DDB Asia Pacific and chief digital officer of DDB Group Asia-Pacific, relays three key factors for marketers to employ in ...
Play
DIGITAL DOWNLOADED: The age of brand networks
Opinions

DIGITAL DOWNLOADED: The age of brand networks

Nov 8, 2012  |  Comment now
Campaign Asia-Pacific reporter Racheal Lee interviews Patrick Rona of Tribal DDB and DDB Group Asia Pacific in the above video, while below, Rona shares his ...
OPINION: It’s not all about technology
Digital  |  Opinions

OPINION: It’s not all about technology

Sep 13, 2012  |  Comment now
Marketers and agencies must resist becoming enamored with technology for technology's sake at the expense of sensible marketing fundamentals, writes Patrick ...
OPINION: Set aside the 'digital' versus 'traditional' debate
Digital  |  Opinions

OPINION: Set aside the 'digital' versus 'traditional' debate

Aug 16, 2012  |  Comment now
It's high time the industry stops talking in terms of 'digital' versus 'traditional' and starts thinking about the role of digital generalists versus ...
OPINION: The digital talent gap
Digital  |  Opinions

OPINION: The digital talent gap

Jul 19, 2012  |  Comment now
Why do we face a digital 'talent gap' when individuals with raw talent are everywhere you look? The industry, suggests Patrick Rona, president of Tribal DDB ...
Opinion: It's a social world
Digital  |  Opinions

Opinion: It's a social world

May 3, 2012  |  Comment now
Patrick Rona, president of Tribal DDB Asia Pacific and chief digital officer of DDB Group Asia Pacific, reminds marketers that social media is not a silver ...
Digital inflection points: From toy gun to silver bullet and beyond
Digital  |  Opinions

Digital inflection points: From toy gun to silver bullet and beyond

Mar 29, 2012  |  Comment now
Digital technology is progressing from shiny new toy to crucial tool, and expectations and measurement approaches are changing along with it. Patrick Rona, ...
Opinion: A ‘Digital’ Guy
Digital  |  Opinions

Opinion: A ‘Digital’ Guy

Feb 9, 2012  |  Comment now
Patrick Rona, president of Tribal DDB Asia Pacific and chief digital officer of DDB Group Asia Pacific, muses on the divisiveness a term like 'digital' ...
OPINION: Looking eastwards to digital in real life
Digital  |  Opinions

OPINION: Looking eastwards to digital in real life

Jan 5, 2012  |  Comment now
ASIA-PACIFIC - Although the QR code has been around a while and was one of the first techniques that enabled traditional media to become a gateway to rich ...

Data & Research

Cookie consumers: Brand traits help offset guilt

May 23, 2016

This research into the consumption of sweet biscuits found that friendliness was the personality trait ASEAN consumers identified with the most in the biscuits they buy and eat most frequently. This was followed by brands that were regarded as ‘cheerful and fun’, and ‘trendy’.

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