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Recent articles by Patrick Rona

Opinion: It's a social world 
Digital

Opinion: It's a social world

By Patrick Rona, May 3, 2012
Patrick Rona, president of Tribal DDB Asia Pacific and chief digital officer of DDB Group Asia Pacific, reminds marketers that social media is not a silver bullet and if ...
Digital inflection points: From toy gun to silver bullet and beyond 
Digital

Digital inflection points: From toy gun to silver bullet and beyond

By Patrick Rona, Mar 29, 2012
Digital technology is progressing from shiny new toy to crucial tool, and expectations and measurement approaches are changing along with it. Patrick Rona, president of Tribal ...
Opinion: A ‘Digital’ Guy 
Digital

Opinion: A ‘Digital’ Guy

By Patrick Rona, Feb 9, 2012
Patrick Rona, president of Tribal DDB Asia Pacific and chief digital officer of DDB Group Asia Pacific, muses on the divisiveness a term like 'digital' brings to the industry.
OPINION: Looking eastwards to digital in real life 
Digital

OPINION: Looking eastwards to digital in real life

By Patrick Rona, Jan 5, 2012
ASIA-PACIFIC - Although the QR code has been around a while and was one of the first techniques that enabled traditional media to become a gateway to rich digital experiences, ...
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What do you think of GM's decision to stop advertising with Facebook?
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Exactly the right decision
  41%
 
They will live to regret this
  21%
 
Doesn't really matter much in the end
  38%
TOTAL VOTES: 29

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MAGAZINE
Campaign Magazine
Campaign Asia-Pacific
May, 2012