Patrick Rona

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Recent articles by Patrick Rona

OPINION: Three 'brilliant' insights for marketers in the engagement age
Digital  |  Opinions

OPINION: Three 'brilliant' insights for marketers in the engagement age

Jan 25, 2013  |  Comment now
Patrick Rona, president of Tribal DDB Asia Pacific and chief digital officer of DDB Group Asia-Pacific, relays three key factors for marketers to employ in ...
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DIGITAL DOWNLOADED: The age of brand networks
Opinions

DIGITAL DOWNLOADED: The age of brand networks

Nov 8, 2012  |  Comment now
Campaign Asia-Pacific reporter Racheal Lee interviews Patrick Rona of Tribal DDB and DDB Group Asia Pacific in the above video, while below, Rona shares his ...
OPINION: It’s not all about technology
Digital  |  Opinions

OPINION: It’s not all about technology

Sep 13, 2012  |  Comment now
Marketers and agencies must resist becoming enamored with technology for technology's sake at the expense of sensible marketing fundamentals, writes Patrick ...
OPINION: Set aside the 'digital' versus 'traditional' debate
Digital  |  Opinions

OPINION: Set aside the 'digital' versus 'traditional' debate

Aug 16, 2012  |  Comment now
It's high time the industry stops talking in terms of 'digital' versus 'traditional' and starts thinking about the role of digital generalists versus ...
OPINION: The digital talent gap
Digital  |  Opinions

OPINION: The digital talent gap

Jul 19, 2012  |  Comment now
Why do we face a digital 'talent gap' when individuals with raw talent are everywhere you look? The industry, suggests Patrick Rona, president of Tribal DDB ...
Opinion: It's a social world
Digital  |  Opinions

Opinion: It's a social world

May 3, 2012  |  Comment now
Patrick Rona, president of Tribal DDB Asia Pacific and chief digital officer of DDB Group Asia Pacific, reminds marketers that social media is not a silver ...
Digital inflection points: From toy gun to silver bullet and beyond
Digital  |  Opinions

Digital inflection points: From toy gun to silver bullet and beyond

Mar 29, 2012  |  Comment now
Digital technology is progressing from shiny new toy to crucial tool, and expectations and measurement approaches are changing along with it. Patrick Rona, ...
Opinion: A ‘Digital’ Guy
Digital  |  Opinions

Opinion: A ‘Digital’ Guy

Feb 9, 2012  |  Comment now
Patrick Rona, president of Tribal DDB Asia Pacific and chief digital officer of DDB Group Asia Pacific, muses on the divisiveness a term like 'digital' ...
OPINION: Looking eastwards to digital in real life
Digital  |  Opinions

OPINION: Looking eastwards to digital in real life

Jan 5, 2012  |  Comment now
ASIA-PACIFIC - Although the QR code has been around a while and was one of the first techniques that enabled traditional media to become a gateway to rich ...
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