Emily Tan

Emily Tan is Insights Editor at Campaign Asia-Pacific

Recent articles by Emily Tan

Marketing | Marketing

Asia-Pacific's CMOs remarkably confident despite challenges ahead: Accenture

May 14, 2013 | Comment now

SINGAPORE - Most (84 per cent) chief marketing officers (CMOs) in Asia-Pacific believe they are well-prepared to meet their marketing objectives with the ...

Digital | Digital

Donna Li leaving RenRen to pursue personal goals

May 13, 2013 | Comment now

BEIJING - Donna Li, general manager of strategic marketing and media planning for social network RenRen, has resigned and will be leaving to pursue personal ...

Advertising | Advertising

FAME 2013 Day 2: Marketing is emotive, mobile, adaptive and crowd sourced

May 10, 2013 | Comment now

SHANGHAI – The second day of the Festival of Asian Marketing Effectiveness was dedicated to re-examining the roots of marketing and adapting it to make full ...

Marketing | Marketing

Effectiveness does more with less: FAME 2013

May 9, 2013 | Comment now

SHANGHAI - Lack of a lavish budget or cutting edge technology is no excuse for ineffective marketing when ingenuity is capable of accomplishing so much, ...

Marketing | Marketing

FAME 2013 Day 1: Don't lose sight of the brand amid all the data

May 9, 2013 | Comment now

SHANGHAI – The message coming through loud and clear from the first day of speaker sessions at the Festival of Asian Marketing Effectiveness is that ...

Advertising | Advertising

People who click ads don't buy: FAME 2013

May 9, 2013 | Comment now

SHANGHAI - Clickthrough-rates are a false measurement that will lead online advertisers down the wrong path, argues Matthew Harty, Asia-Pacific general ...

Lenovo's Ajay Kaul on emerging trends in global marketing: FAME 2013

May 8, 2013 | Comment now

SHANGHAI - The power of the collective is changing the marketing landscape—and the role of the CMO—as people embrace their relevance and become part and ...

Advertising | Advertising

FAME 2013 kicks off in Shanghai

May 8, 2013 | Comment now

SHANGHAI - The two-day Festival of Asian Marketing Effectiveness 2013 has begun with more than 300 delegates converging at the Shangri-La Pudong.

Digital | Digital

Isobar Asia-Pacific selects Ogilvy's Graham Kelly as first regional ECD

May 7, 2013 | Comment now

ASIA-PACIFIC - Graham Kelly has left his role as ECD at OgilvyOne India and head of creative at GKIM to join Isobar Asia-Pacific as its first regional ECD.

Advertising | Advertising

Mini Japan hands creative to Beacon Leo Burnett Tokyo

May 6, 2013 | Comment now

TOKYO - Following a competitive pitch, BMW Group Japan will shift its creative account from incumbent agency Frontage to Beacon Leo Burnett Tokyo starting ...

Advertising | Advertising

Tribal DDB dropping 'DDB' from name; change will roll out in Asia by June

May 3, 2013 | Comment now

GLOBAL - Tribal DDB Worldwide has rebranded itself as Tribal Worldwide and will be slowly rolling out the new name and logo across Asia-Pacific this quarter.

Marketing | Marketing

Confident Indonesian consumers top an optimistic region: Nielsen

May 2, 2013 | Comment now

ASIA-PACIFIC – Seven of the world's 10 most economically optimistic countries lie in Asia, and Indonesians have the world's most positive outlook, according ...

PR | PR

Chris Lewis on gunning for PR's 'Big 10'

Apr 30, 2013 | Comment now

Public relations’ 10 largest agencies are American, have a combined worth of US$12 billion and have held their positions at the top for two decades. They ...

Marketing | Marketing

Case Study: How Coke became part of Chinese New Year in Malaysia

Apr 30, 2013 | Comment now

MALAYSIA - Coke has successfully associated its brand with Christmas in the west, but it wanted to be part of the Chinese New Year, the biggest celebration ...

Advertising | Advertising

Adspend in Asia’s fastest-growing markets to grow 10.3 per cent: ZenithOptimedia

Apr 29, 2013 | Comment now

ASIA-PACIFIC –Asia’s developing markets will continue to lead the world in advertising spend with 10.3 per cent growth this year, while the ad market in ...

Digital | Digital

Malaysian politicians turn crooners to win votes

Apr 26, 2013 | Comment now

MALAYSIA - While one end of the local political advertising spectrum can be deadly serious, the other end is well, decidedly musical—if not always tuneful.

Digital | Digital

Nearly all consumers in Asia’s developing nations ‘showroom’: TNS

Apr 25, 2013 | Comment now

ASIA-PACIFIC - About 90 per cent of Asians from developing nations admit to ‘showrooming’—visiting stores only to test products and to buy them later ...

Advertising | Advertising

Proton Malaysia puts Naga DDB and Pico agencies on 1-year trial

Apr 24, 2013 | Comment now

MALAYSIA - National automaker, Proton, has engaged NagaDDB and brand activation agency Pico on a project basis for a year-long evaluation period.

Advertising | Advertising

Salesforce combines social ads, CRM and listening with Social.com

Apr 24, 2013 | Comment now

GLOBAL - Salesforce.com has extended its Social Marketing Cloud offering with an app that promises to power social ad campaigns on Facebook and Twitter, ...

Advertising | Advertising

Six agencies vie for Petronas Malaysia creative account

Apr 23, 2013 | Comment now

MALAYSIA - Six Malaysian agencies are currently in the running for the national oil company's creative business across its Petronas Dagangan, motorsports, ...

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