Emily Tan

Emily Tan is Insights Editor at Campaign Asia-Pacific

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Recent articles by Emily Tan

Asia-Pacific's CMOs remarkably confident despite challenges ahead: Accenture
Marketing  |  Marketing

Asia-Pacific's CMOs remarkably confident despite challenges ahead: Accenture

May 14, 2013  |  Comment now
SINGAPORE - Most (84 per cent) chief marketing officers (CMOs) in Asia-Pacific believe they are well-prepared to meet their marketing objectives with the ...
Donna Li leaving RenRen to pursue personal goals
Digital  |  Digital

Donna Li leaving RenRen to pursue personal goals

May 13, 2013  |  Comment now
BEIJING - Donna Li, general manager of strategic marketing and media planning for social network RenRen, has resigned and will be leaving to pursue personal ...
FAME 2013 Day 2: Marketing is emotive, mobile, adaptive and crowd sourced
Advertising  |  Advertising

FAME 2013 Day 2: Marketing is emotive, mobile, adaptive and crowd sourced

May 10, 2013  |  Comment now
SHANGHAI – The second day of the Festival of Asian Marketing Effectiveness was dedicated to re-examining the roots of marketing and adapting it to make full ...
Effectiveness does more with less: FAME 2013
Marketing  |  Marketing

Effectiveness does more with less: FAME 2013

May 9, 2013  |  Comment now
SHANGHAI - Lack of a lavish budget or cutting edge technology is no excuse for ineffective marketing when ingenuity is capable of accomplishing so much, ...
FAME 2013 Day 1: Don't lose sight of the brand amid all the data
Marketing  |  Marketing

FAME 2013 Day 1: Don't lose sight of the brand amid all the data

May 9, 2013  |  Comment now
SHANGHAI – The message coming through loud and clear from the first day of speaker sessions at the Festival of Asian Marketing Effectiveness is that ...
People who click ads don't buy: FAME 2013
Advertising  |  Advertising

People who click ads don't buy: FAME 2013

May 9, 2013  |  Comment now
SHANGHAI - Clickthrough-rates are a false measurement that will lead online advertisers down the wrong path, argues Matthew Harty, Asia-Pacific general ...
Lenovo's Ajay Kaul on emerging trends in global marketing: FAME 2013

Lenovo's Ajay Kaul on emerging trends in global marketing: FAME 2013

May 8, 2013  |  Comment now
SHANGHAI - The power of the collective is changing the marketing landscape—and the role of the CMO—as people embrace their relevance and become part and ...
FAME 2013 kicks off in Shanghai
Advertising  |  Advertising

FAME 2013 kicks off in Shanghai

May 8, 2013  |  Comment now
SHANGHAI - The two-day Festival of Asian Marketing Effectiveness 2013 has begun with more than 300 delegates converging at the Shangri-La Pudong.
Isobar Asia-Pacific selects Ogilvy's Graham Kelly as first regional ECD
Digital  |  Digital

Isobar Asia-Pacific selects Ogilvy's Graham Kelly as first regional ECD

May 7, 2013  |  Comment now
ASIA-PACIFIC - Graham Kelly has left his role as ECD at OgilvyOne India and head of creative at GKIM to join Isobar Asia-Pacific as its first regional ECD.
Mini Japan hands creative to Beacon Leo Burnett Tokyo
Advertising  |  Advertising

Mini Japan hands creative to Beacon Leo Burnett Tokyo

May 6, 2013  |  Comment now
TOKYO - Following a competitive pitch, BMW Group Japan will shift its creative account from incumbent agency Frontage to Beacon Leo Burnett Tokyo starting ...
Tribal DDB dropping 'DDB' from name; change will roll out in Asia by June
Advertising  |  Advertising

Tribal DDB dropping 'DDB' from name; change will roll out in Asia by June

May 3, 2013  |  Comment now
GLOBAL - Tribal DDB Worldwide has rebranded itself as Tribal Worldwide and will be slowly rolling out the new name and logo across Asia-Pacific this quarter.
Confident Indonesian consumers top an optimistic region: Nielsen
Marketing  |  Marketing

Confident Indonesian consumers top an optimistic region: Nielsen

May 2, 2013  |  Comment now
ASIA-PACIFIC – Seven of the world's 10 most economically optimistic countries lie in Asia, and Indonesians have the world's most positive outlook, according ...
Chris Lewis on gunning for PR's 'Big 10'
PR  |  PR

Chris Lewis on gunning for PR's 'Big 10'

Apr 30, 2013  |  Comment now
Public relations’ 10 largest agencies are American, have a combined worth of US$12 billion and have held their positions at the top for two decades. They ...
Case Study: How Coke became part of Chinese New Year in Malaysia
Marketing  |  Marketing

Case Study: How Coke became part of Chinese New Year in Malaysia

Apr 30, 2013  |  Comment now
MALAYSIA - Coke has successfully associated its brand with Christmas in the west, but it wanted to be part of the Chinese New Year, the biggest celebration ...
Adspend in Asia’s fastest-growing markets to grow 10.3 per cent: ZenithOptimedia
Advertising  |  Advertising

Adspend in Asia’s fastest-growing markets to grow 10.3 per cent: ZenithOptimedia

Apr 29, 2013  |  Comment now
ASIA-PACIFIC –Asia’s developing markets will continue to lead the world in advertising spend with 10.3 per cent growth this year, while the ad market in ...
Malaysian politicians turn crooners to win votes
Digital  |  Digital

Malaysian politicians turn crooners to win votes

Apr 26, 2013  |  Comment now
MALAYSIA - While one end of the local political advertising spectrum can be deadly serious, the other end is well, decidedly musical—if not always tuneful.
Nearly all consumers in Asia’s developing nations ‘showroom’: TNS
Digital  |  Digital

Nearly all consumers in Asia’s developing nations ‘showroom’: TNS

Apr 25, 2013  |  Comment now
ASIA-PACIFIC - About 90 per cent of Asians from developing nations admit to ‘showrooming’—visiting stores only to test products and to buy them later ...
Proton Malaysia puts Naga DDB and Pico agencies on 1-year trial
Advertising  |  Advertising

Proton Malaysia puts Naga DDB and Pico agencies on 1-year trial

Apr 24, 2013  |  Comment now
MALAYSIA - National automaker, Proton, has engaged NagaDDB and brand activation agency Pico on a project basis for a year-long evaluation period.
Salesforce combines social ads, CRM and listening with Social.com
Advertising  |  Advertising

Salesforce combines social ads, CRM and listening with Social.com

Apr 24, 2013  |  Comment now
GLOBAL - Salesforce.com has extended its Social Marketing Cloud offering with an app that promises to power social ad campaigns on Facebook and Twitter, ...
Six agencies vie for Petronas Malaysia creative account
Advertising  |  Advertising

Six agencies vie for Petronas Malaysia creative account

Apr 23, 2013  |  Comment now
MALAYSIA - Six Malaysian agencies are currently in the running for the national oil company's creative business across its Petronas Dagangan, motorsports, ...
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