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Google+ launches Hangouts On Air globally 
Digital

Google+ launches Hangouts On Air globally

ASIA-PACIFIC - Google's social platform, Google+, has made its Hangouts On Air available globally after an initial soft launch to a select number of broadcasters last year.
Draftfcb appoints COO to head region 
Advertising

Draftfcb appoints COO to head region

ASIA-PACIFIC - Jonathan Allard has been promoted to the role of COO Asia-Pacific for Draftfcb from his previous post as CFO for the region, a post he has held since July 2011.
Fonterra's regional digital pitch narrowed to three agencies 
Digital

Fonterra's regional digital pitch narrowed to three agencies

ASIA-PACIFIC - Multinational New Zealand-based dairy company Fonterra has narrowed its digital pitch to three agencies: Tribal DDB, Ogilvy One and incumbent Proximity.
Fairfax Media makes its papers interactive with AirLink 
Digital

Fairfax Media makes its papers interactive with AirLink

SYDNEY - Australian media company Fairfax Metro Media has launched a new feature for its iPhone App, which will allow readers to scan selected images in The Sydney Morning ...
7 ways marketers are using the mobile screen: JWT 
Creativity

7 ways marketers are using the mobile screen: JWT

From worrying over divided attention to leveraging the potential of the portable screen, marketers have started linking the ‘second screen’ (tablets and mobile ...
Ogilvy PR launches 'behaviour change' practice OgilvyEngage 
PR

Ogilvy PR launches 'behaviour change' practice OgilvyEngage

GLOBAL - Ogilvy Public Relations has launched a new global practice, OgilvyEngage which focuses on 'behaviour change'.
Futurebrand names new Asia-Pacific CEO 
Marketing

Futurebrand names new Asia-Pacific CEO

SHANGHAI - Global brand consultancy under the IPG group, Futurebrand, has appointed Zayn Khan as CEO Asia-Pacific starting 1 June. Khan joins from Thinkscape Malaysia where he ...
Half of South Koreans own smartphones 
Marketing

Half of South Koreans own smartphones

SEOUL - Smartphone users now account for 50 per cent of all mobile subscribers in South Korea, based on subscriber data from mobile service providers KT, SK Telecom and LG Uplus.
GroupM appoints chief knowledge officer  
Media

GroupM appoints chief knowledge officer

SINGAPORE - GroupM has appointed Robert Fry to the newly created post of chief knowledge officer for GroupM Asia-Pacific. Fry was previously with GroupM subsidiary Mediacom, ...
Rob dePinto leaves chief technologist, Asia-Pacific, Tribal DDB role 
Digital

Rob dePinto leaves chief technologist, Asia-Pacific, Tribal DDB role

HONG KONG - Rob dePinto has decided to step down from the post of chief technologist, DDB Group / Tribal DDB to pursue his own business interests.
Martin Cowie to lead people and development across OMG Australia 
Media

Martin Cowie to lead people and development across OMG Australia

SYDNEY - Martin Cowie has rejoined OMG Australia to head people and development for the group following Carolyn Maloney's departure, based out of Sydney.
GroupM launches Xaxis Asia-Pacific 
Digital

GroupM launches Xaxis Asia-Pacific

SINGAPORE - GroupM's audience buying arm, Xaxis, has officially launched its Asia-Pacific headquarters in Singapore today.
Ken Hoskin joins McCann Worldgroup as regional chief talent officer 
Advertising

Ken Hoskin joins McCann Worldgroup as regional chief talent officer

SINGAPORE - Ken Hoskin is to leave Ogilvy & Mather, where he is currently regional talent director for Asia-Pacific, to take up a newly created role at McCann Worldgroup.
Get into Cathay Pacific's San Francisco lounge with your Klout 
Digital

Get into Cathay Pacific's San Francisco lounge with your Klout

HONG KONG - In an interesting social media tie-up, Cathay Pacific will allow Klout users with a score of 40 or higher on their Klout iPhone app to enter its first and business ...
Waiting for the other shoe to drop: Digital in Indonesia 
Digital

Waiting for the other shoe to drop: Digital in Indonesia

Soon, really soon, perhaps this year, or perhaps in five… digital will be big in Indonesia. Advertisers and marketers alike say that Indonesia, the world's fourth largest ...
Youths in Singapore, China and US suffering from social-media fatigue: JWT 
Digital

Youths in Singapore, China and US suffering from social-media fatigue: JWT

SINGAPORE - While marketers see social media as a golden opportunity, at least some young adults are starting to see it as a source of stress, a burden, and a disruptive force ...
VIDEO: Amobee acquires Adjitsu for 3D mobile technology 
Digital

VIDEO: Amobee acquires Adjitsu for 3D mobile technology

CALIFORNIA - Mobile advertising shop Amobee has acquired 3D mobile ad business Adjitsu from Cooliris.
LinkedIn reports 73 per cent jump in marketing solutions revenue 
Digital

LinkedIn reports 73 per cent jump in marketing solutions revenue

GLOBAL - Professional social networking site LinkedIn's marketing solutions offering has netted US$48 million in revenue in the first quarter of the year, which represents a 73 ...
Tumblr finally gets into advertising, launches two products 
Advertising

Tumblr finally gets into advertising, launches two products

After five years of eschewing advertising (as any proper social media platform should in the initial phases of its gestation) Tumblr has finally given in and launched two ...
Microsoft to drop Windows Live brand in Windows 8 
Digital

Microsoft to drop Windows Live brand in Windows 8

GLOBAL - Microsoft has decided to drop the Windows Live brand seven years after its launch, based on consumer feedback.
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Campaign Magazine
Campaign Asia-Pacific
May, 2012