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Profile / Emily Tan
Emily Tan
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Recent articles by
Emily Tan
Digital
Google+ launches Hangouts On Air globally
By
Emily Tan
, 2 days ago
ASIA-PACIFIC - Google's social platform, Google+, has made its Hangouts On Air available globally after an initial soft launch to a select number of broadcasters last year.
Advertising
Draftfcb appoints COO to head region
By
Emily Tan
, 2 days ago
ASIA-PACIFIC - Jonathan Allard has been promoted to the role of COO Asia-Pacific for Draftfcb from his previous post as CFO for the region, a post he has held since July 2011.
Digital
Fonterra's regional digital pitch narrowed to three agencies
By
Emily Tan
, 5 days ago
ASIA-PACIFIC - Multinational New Zealand-based dairy company Fonterra has narrowed its digital pitch to three agencies: Tribal DDB, Ogilvy One and incumbent Proximity.
Digital
Fairfax Media makes its papers interactive with AirLink
By
Emily Tan
, 5 days ago
SYDNEY - Australian media company Fairfax Metro Media has launched a new feature for its iPhone App, which will allow readers to scan selected images in The Sydney Morning ...
Creativity
7 ways marketers are using the mobile screen: JWT
By
Emily Tan
, 6 days ago
From worrying over divided attention to leveraging the potential of the portable screen, marketers have started linking the ‘second screen’ (tablets and mobile ...
PR
Ogilvy PR launches 'behaviour change' practice OgilvyEngage
By
Emily Tan
, 6 days ago
GLOBAL - Ogilvy Public Relations has launched a new global practice, OgilvyEngage which focuses on 'behaviour change'.
Marketing
Futurebrand names new Asia-Pacific CEO
By
Emily Tan
, May 16, 2012
SHANGHAI - Global brand consultancy under the IPG group, Futurebrand, has appointed Zayn Khan as CEO Asia-Pacific starting 1 June. Khan joins from Thinkscape Malaysia where he ...
Marketing
Half of South Koreans own smartphones
By
Emily Tan
, May 16, 2012
SEOUL - Smartphone users now account for 50 per cent of all mobile subscribers in South Korea, based on subscriber data from mobile service providers KT, SK Telecom and LG Uplus.
Media
GroupM appoints chief knowledge officer
By
Emily Tan
, May 15, 2012
SINGAPORE - GroupM has appointed Robert Fry to the newly created post of chief knowledge officer for GroupM Asia-Pacific. Fry was previously with GroupM subsidiary Mediacom, ...
Digital
Rob dePinto leaves chief technologist, Asia-Pacific, Tribal DDB role
By
Emily Tan
, May 15, 2012
HONG KONG - Rob dePinto has decided to step down from the post of chief technologist, DDB Group / Tribal DDB to pursue his own business interests.
Media
Martin Cowie to lead people and development across OMG Australia
By
Emily Tan
, May 14, 2012
SYDNEY - Martin Cowie has rejoined OMG Australia to head people and development for the group following Carolyn Maloney's departure, based out of Sydney.
Digital
GroupM launches Xaxis Asia-Pacific
By
Emily Tan
, May 14, 2012
SINGAPORE - GroupM's audience buying arm, Xaxis, has officially launched its Asia-Pacific headquarters in Singapore today.
Advertising
Ken Hoskin joins McCann Worldgroup as regional chief talent officer
By
Emily Tan
, May 11, 2012
SINGAPORE - Ken Hoskin is to leave Ogilvy & Mather, where he is currently regional talent director for Asia-Pacific, to take up a newly created role at McCann Worldgroup.
Digital
Get into Cathay Pacific's San Francisco lounge with your Klout
By
Emily Tan
, May 10, 2012
HONG KONG - In an interesting social media tie-up, Cathay Pacific will allow Klout users with a score of 40 or higher on their Klout iPhone app to enter its first and business ...
Digital
Waiting for the other shoe to drop: Digital in Indonesia
By
Emily Tan
, May 10, 2012
Soon, really soon, perhaps this year, or perhaps in five… digital will be big in Indonesia. Advertisers and marketers alike say that Indonesia, the world's fourth largest ...
Digital
Youths in Singapore, China and US suffering from social-media fatigue: JWT
By
Emily Tan
, May 10, 2012
SINGAPORE - While marketers see social media as a golden opportunity, at least some young adults are starting to see it as a source of stress, a burden, and a disruptive force ...
Digital
VIDEO: Amobee acquires Adjitsu for 3D mobile technology
By
Emily Tan
, May 9, 2012
CALIFORNIA - Mobile advertising shop Amobee has acquired 3D mobile ad business Adjitsu from Cooliris.
Digital
LinkedIn reports 73 per cent jump in marketing solutions revenue
By
Emily Tan
, May 4, 2012
GLOBAL - Professional social networking site LinkedIn's marketing solutions offering has netted US$48 million in revenue in the first quarter of the year, which represents a 73 ...
Advertising
Tumblr finally gets into advertising, launches two products
By
Emily Tan
, May 3, 2012
After five years of eschewing advertising (as any proper social media platform should in the initial phases of its gestation) Tumblr has finally given in and launched two ...
Digital
Microsoft to drop Windows Live brand in Windows 8
By
Emily Tan
, May 3, 2012
GLOBAL - Microsoft has decided to drop the Windows Live brand seven years after its launch, based on consumer feedback.
MOST READ
Articles
Galleries
Videos
7 ways marketers are using the mobile screen: JWT
Futurebrand names new Asia-Pacific CEO
Fonterra's regional digital pitch narrowed to three agencies
Draftfcb appoints COO to head region
GroupM selects Buddy Media as global social-media ad partner
GALLERY: Inside the jury room for the 2012 Asian Marketing Effectiveness Awards
Data points: Consumer spending in India
Data: What sports fans are watching
GALLERY: 2012 Asian Marketing Effectiveness Award presentations
Muse Awards photo-contest winners
Blackberry launches global campaign: People of action
Citi marks 200 years with global and Asia-specific campaigns
Case Study: Cass Beer lobs viral beer bombs in Korea
MEC celebrates 10-year anniversary, predicts greater role for media agencies
Top 10 sports TVCs
DISCUSSION
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POLLS
What do you think of GM's decision to stop advertising with Facebook?
Exactly the right decision
They will live to regret this
Doesn't really matter much in the end
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Exactly the right decision
41%
They will live to regret this
21%
Doesn't really matter much in the end
38%
TOTAL VOTES: 29
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MAGAZINE
Campaign Asia-Pacific
May, 2012
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