Emily Tan
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Make your ads sound clever: Why sound branding matters
The way sounds are used can have a profound impact on consumers' response to brands, with recent research revealing the extent and depth of the effect they can have.
What brands should know as NFC technology comes of age
A series of technological and manufacturing developments means that NFC is finally coming of age, offering real value both to brands and consumers.
WPP threatens to pull Sorrell's bonus if he wins ...
Sorrell spokesman describes threat as "bollocks".
Accenture Interactive co-founder Christine ...
She has been a senior executive at Accenture for 20 years.
The creative imperative for disability tech
The call to develop products and experiences that promote inclusion and help people with disabilities overcome the challenges they face applies to agencies as much as to brands. Such innovations can earn your business more than just a gold star for CSR.
WPP exits AppNexus in sale of ad platform to AT&T
AT&T has fully acquired digital platform AppNexus for a reported $1.6 billion.
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