Ad Nut
Jun 22, 2020

You think your lockdown was long?

Try forever, suggests this powerfully simple OOH campaign for WWF by Colenso BBDO and Hearts and Science.

Having been confined to home for some number of weeks, perhaps many of us can better understand the plight of animals kept in captivity. But on the other hand, we really have no idea what a tiger or cheetah feels like after years of crushing monotony and isolation. Ad Nut, who gets antsy after mere minutes sitting in one place, commends this clever and timely OOH campaign. 


Client: WWF New Zealand
Livia Esterhazy, CEO
Agency: Colenso BBDO
Media Agency: Hearts & Science
OOH Partners: Go Media Limited, JCDecaux, QMS

Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.



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