The campaign includes an interactive digital site, which aims to heighten awareness and engagement of the brand among locals.
Other executions include large format mural walls at train stations City Hall and Tampines, traffic-stopping transit advertising, print, online display advertising, and an A1 fold-out leaflet to provide a visual feast of the Japanese brand’s wide range of products.
Other executions include large format mural walls at train stations City Hall and Tampines, traffic-stopping transit advertising, print, online display advertising, and an A1 fold-out leaflet to provide a visual feast of the Japanese brand’s wide range of products.
PHD Singapore has been tasked with all media functions.
Credits:
Project Uniqlo Surprise
Client Uniqlo Singapore
Creative agency Tribal DDB
Executive creative director Jeff Cheong
Copywriters Chris Lim, Yixian Quek
Art directors Jeff Cheong, Alfred Lim, Meifen Chen
Media agency PHD Singapore
Production houses Miracle Factory, AMX Audiophiles
Exposure Print, online, outdoor
