Ad Nut
Feb 14, 2020

Stars (literally) align for college sweethearts who love astronomy

Just in time for V-Day, a sweet new campaign by Science Centre Singapore.

If there’s something we’ve taken away from La La Land, it’s that planetariums and gazing at sundials can be romantic. A new campaign from Science Centre Singapore – its first in a decade – endorses this idea with a sweet film about two young students connecting over heated discussions on the gravitational effects of the moon.

The film by Singapore-based creative studio Little Red Ant is satisfyingly well-paced and well-written, and would persuade even the most unromantic cynic (not Ad Nut, rest assured) to marvel at shooting stars and gaze into telescopes with their loved one. To boot, just for V-day, the centre will offer a complimentary stargazing session at the Observatory.

The campaign – with two more films to be rolled out in the coming months – is aimed at reminding Singaporeans about the wonder of the Science Centre and that it’s not just for school excursions. AKA Asia handles PR and social, while OMD does media. 

Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.

 

Related Articles

Just Published

13 hours ago

Purpose, laughs, and boppable tunes: Spikes jury ...

SPIKES ASIA X CAMPAIGN: Presidents and members of several Spikes Asia juries share the top trends they spotted in the jury Zoom rooms, with video examples.

13 hours ago

Crash Course: How to tell engaging short-form stories

To round off a week of creativity-themed content during Spikes Asia X Campaign festival, this Crash Course provides useful tips on how to build story arcs and create thumb-stopping campaigns for short-form.

13 hours ago

Lessons from Tesla, Apple and yoga (yes, yoga) in ...

SPIKES ASIA X CAMPAIGN: Creatives need to drive relevance for sustainable options, instead of virtue-signalling about sustainability, argues Gulshan Singh of FCB Interface.

13 hours ago

Spikes Asia Awards 2021: Campaign's contenders 3

As the juries make their final selections ahead of the March 1 winners announcement, Campaign Asia-Pacific's editorial team has once again scoured through the 2021 shortlist to pick out the work we expect to win.