If there’s something we’ve taken away from La La Land, it’s that planetariums and gazing at sundials can be romantic. A new campaign from Science Centre Singapore – its first in a decade – endorses this idea with a sweet film about two young students connecting over heated discussions on the gravitational effects of the moon.
The film by Singapore-based creative studio Little Red Ant is satisfyingly well-paced and well-written, and would persuade even the most unromantic cynic (not Ad Nut, rest assured) to marvel at shooting stars and gaze into telescopes with their loved one. To boot, just for V-day, the centre will offer a complimentary stargazing session at the Observatory.
The campaign – with two more films to be rolled out in the coming months – is aimed at reminding Singaporeans about the wonder of the Science Centre and that it’s not just for school excursions. AKA Asia handles PR and social, while OMD does media.
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