The new uSoffa Petit is a combination between a mini-sofa and a massage chair. Osim is targeting women with this product line. Massage chairs are seen as expensive and inconvenient in size, but uSoffa Petit is hoping to break this stereotype with a stylish colour range at an affordable price.
Taiwanese top model Chiling Lin features in the ads to match the 'cute and irresistible’ image of uSoffa Petit. Rather than just a massage chair, the campaign projects it as 'furniture’ and an add-on to the home environment.
Osim and Grey are considering a second phase to the campaign, which involves infomercials running on local TV channels.
Credits:
Project uSoffa Petit Campaign
Client Osim
Creative agency Grey, Hong Kong
Media agency Mindshare
PR agency BLink
Exposure Television, print
