Piotr Jakubowski lays out the marketing strategy for a brand that's grown ubiquitous in Indonesia.
Founded in 2010 with just a call centre and 20 riders, Indonesia’s Go-Jek has transformed from a transport business into a national icon. Moving far beyond just ride-hailing, into food, logistics, shopping and payments, among others, Go-Jek has firmly established itself as a consumer necessity across Indonesia.
We caught up with Go-Jek CMO Piotr Jakubowski to talk about how to manage the marketing and communications around such a brand.
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