To launch its latest line of intimate apparel, Avon Philippines launched a campaign by MullenLowe MARC called #NudeNormal, in which ‘real women’ in various occupational roles take the spotlight.
Since its launch on July 17, the digital 90-second spot has been viewed half a million times, and social-media users have gushed about the ‘real’ bodies represented.
Time and time again Ad Nut hears that featuring ‘real’ and ‘diverse’ talent makes business sense for brands. So can other apparel brands listen and take note please? Ad Nut is asking nicely.
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