Consumers say role of platforms is key as distrust grows over suspicious ads.
A chart-led look at Meta, Microsoft, Alphabet and Amazon's $650 billion commitment to AI and what that scale means for advertisers, cloud growth and future revenue models.
There are no plans to remove agency brands.
Sandpiper Group, Amplify, Gong Cha, and more, in our weekly collection of people moves and account news.
SOUNDING BOARD: As agencies move closer to owning the media they sell, the debate shifts from whether principal media belongs in the mix to how transparent and responsible it can truly be.
In China's crowded market of 289 million fans and no shortage of noise, Adidas simply laces up and gets on with the work.
Open to agencies, media owners, platforms, technology companies and brand organisations operating across APAC.
The Big Game is no longer the idea — it’s the amplifier.
Dove unveiled its third consecutive Big Game campaign, The Game Is Ours, to support its youth confidence initiatives.
The pop star’s Super Bowl debut leans into Gen Z’s ‘unhinged’ sensibility—and an increasingly gender-diverse NFL audience.
The NFL’s official automotive partner celebrated National Girls and Women in Sports Day with a star-studded flag football game and $80,000 grant.
Sun Pharma and Soleno Therapeutics are running print ads in Super Bowl LX’s programme.
Following the NFL’s announcement that ICE won’t be present at SB LX, Apple Music interviewed the Puerto Rican rapper about his goals to ‘connect’ global fans with music.
As OpenAI brings ads to ChatGPT, its popular competitor brings two cheeky spots from Mother to the Big Game, quashing any notion it will do the same.
Apple’s ninth Shot on iPhone Lunar New Year film is a gentle story of routine, companionship and return.
ChatGPT ads will spark a new battle for intent, but dislodging Google’s search dominance will take more than conversational AI.
Remit spans Hyundai, Kia and Genesis brands across Europe, the Middle East, Asia Pacific and Latin America.
Nearly a third of the newsroom will be affected, including the APAC editor and much of the international desk.
Principal media’s growth is spurred on by budget cuts and shortening CMO tenures.