The traditional reactive approach to risk management is grossly inadequate for the age of AI-powered marketing, says Mediabrands Australia’s Geoff Clarke.
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mediabrands australia
Stand guard: Protecting your brand from the hidden risks of AI
ai
geoff clarke
mediabrands australia
risks
Mediabrands Australia launches sweeping process automation program
mediabrands australia
By
Staff Reporters
Automation seeks to eliminate repetitive menial tasks like loadings, TV campaign tracking and post analysis to drive more efficiency across network.