Little-known Yiwu in eastern China is a clear indicator of football-driven consumer demand, it produces an estimated 70% of World Cup merchandise globally.
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marketing in china
Inside Yiwu, the world’s unofficial World Cup commerce factory
football
marketing in china
sports marketing
If brands treat CIIE like a trade show, they've already lost
ciie
marketing in china
The era of flying in global execs to read HQ-approved scripts at CIIE is done, says We. Red Bridge. Impact will belong to brands that champion China’s story, back local talent and show up to partner more, perform less.