Sophie Chen
Jan 22, 2014

Vodafone reviews media account

GLOBAL - Vodafone has begun an agency review for its existing media planning and buying agency arrangements, according to the company.

Vodafone reviews media account

The move comes five years after Vodafone’s last global review in keeping with good corporate practice, and following the advancements in the media and digital landscape, a Vodafone spokesperson told Campaign Asia-Pacific.

All the incumbent media agencies, including its global media agency OMD, will continue to provide services until further notice, the spokesperson added.

Vodafone appointed Omnicom's OMD to handle its US$1.32 billion global media planning and buying business in more than 20 markets in August 2009.

In Asia Pacific, Vodafone Australia moved its media buying business, which was estimated to be worth US$19.9 million, from Ikon to independent media agency Bohemia last December.

The Australian arm has been struggling to reconnect with its customers. It has lost an estimated 1.5 million customers over the past two years.

Last September, the telco launched a multi-million-dollar campaign ‘Discover the new’ to establish a new visual brand identity, showing the brand’s commitment to make positive changes to its business.

Related Articles

Just Published

5 minutes ago

Aline Santos named chair of judges for Campaign ...

Entries for the awards are now open.

9 minutes ago

RGA hires Anita Jack-Davies to drive equitable culture

The agency combines culture, operations, equity, inclusion and diversity under Jack-Davies, a diversity academic.

11 hours ago

APAC consumers trust DTC websites more than ...

According to a Reprise study, consumers who prefer to engage with DTC brands and buy on their websites do so because they consider consumer brands to be more trusted, authentic and having a wider variety of products.

11 hours ago

Behind the 'overly successful' launch of Trust Bank ...

The marketers behind the new digital bank by Stanchart and FairPrice Group explain how accessibility, incentives and attention to user journeys ignited astronomical success that 'most other banks take a year to achieve'.