Ranjani Raghupathi
Apr 21, 2015

Top 5 engaging campaigns: Chocolate and 40 new types of pizza

See what Maybelline, Cadbury Dairy Milk, Pizza Hut, Pepsodent and Baskin-Robbins did to register on this week's Engagement Meter, curated by Unmetric.

Top 5 engaging campaigns: Chocolate and 40 new types of pizza

Unmetric, a social media intelligence firm focused on brands uses its analytics platform to uncover the top performing campaigns, content and videos in the APAC region. Unmetric's Engagement Score rates each piece of content from 0 to 1000 depending on the amount of user interactions, which allows easy comparison of content regardless of the number of fans or followers a brand has. For the weekly Engagement Meter feature, Unmetric curates the list to pick the most creative, innovative or unusual initiatives. Here is a roundup of a few of the best in the period 13 to 19 April.

This week, we saw brands like Cadbury’s, Pizza Hut and Baskin-Robbins feed our newsfeed with some much needed delicacies and offers.

1. Maybelline India
Engagement Score – 1,000

Maybelline scored on Instagram by giving followers a chance to win cosmetics from its Colossal range. All fans had to do was tag three friends to participate. This was the most engaging post in the personal care industry on the social network. The image received over 900 favorites and 1,700 comments in just a week.


Love the entire #Colossal family? Tag 3 friends, make sure they follow us and stand a chance to win! #MaybellineIndia #Makeup #Contest #Love

A photo posted by Maybelline New York India (@maybellineindia) on


2. Cadbury Dairy Milk Phillipines
Engagement Score – 1,000

Chocolate has been scientifically proven to lower blood pressure, and from personal experience I know that it solves problems, even if only temporarily. That is exactly what this post did for thousands of Cadbury fans. More than 85,000 people Liked the post and 800 Shared it with their friends. Above just making mouths water, this post gave the brand great engagement and positive sentiment.


Because a happy heart just had a Cadbury Choco Tart #smoothandchocolatey

Posted by Cadbury Dairy Milk on Thursday, 16 April 2015

3. Pizza Hut Singapore

Engagement Score – 1,000

With the introduction of over 40 new items to its menu, the QSR chain gave fans something exciting to look forward to. Though the hashtag #MorePizzaHutReasons was only used once by the brand in the week, followers used it close to 40 times. This post itself received over 50 Retweets and 30 Favorites.


4. Pepsodent Bangladesh
Engagement Score – 1,000

Pepsodent celebrated World Oral Health Day with all the characters from its advertisement. The brand's Facebook post about the event received over 9,000 Likes.


All our favourite characters were there in World Oral Health Day! We loved meeting them and playing with them! We took pledge to brush twice a day together!Do you brush twice a day?#BrushBrush

Posted by Pepsodent on Sunday, 12 April 2015

5. Baskin-Robbins Korea

Engagement Score – 1,000

You can never have too much of something you love. That’s why Baskin-Robbins offered a ‘1+1’ on many of its shakes on the 17th of April. The offer was extensively promoted on social media. All the brand's posts based on this offer performed above industry average. This particular post got over 7,000 Likes and 250 Shares.


4월 17일 금요일! 시원하게~ 불금 보낼 준비, 되셨나요?!카푸치노 블라스트 모카 1+1 받으시고 달콤 충전하세요! 자세한 내용은 http://br31.kr/br.jsp?e1=1846

Posted by Baskin-Robbins on Thursday, 16 April 2015


About the author

Ranjani Raghupathi is marketing executive at Unmetric. You can follow her on Twitter @ranjanithinks.



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