Staff Reporters
Jan 11, 2019

Taiwan's AdGeek launches JV with The Studio by CtrlShift

The two companies hope to benefit from shared mutual resources.

AdGeek's Frank Chen (left) and The Studio's Syahar Khalid
AdGeek's Frank Chen (left) and The Studio's Syahar Khalid

Taiwan-based digital marketing agency AdGeek has acquired a majority stake in The Studio, one of three units founded by the audience engagement firm CtrlShift.

The Studio, which has four offices around Southeast Asia, focuses on audience solutions, digital outreach and programmatic media buying, with a client list that includes Oppo, Nespresso and Boh Plantations, the largest black tea maker in Malaysia. It was established as a standalone business separate from CtrlShift in July 2018. 

The JV expands AdGeek’s footprint into Southeast Asia, while The Studio will be able to add consumer-engagement solutions such as chatbots to its roster of products, capitalising on AdGeek’s team of 120 digital specialists and marketing technologists.

In the new partnership, The Studio MD Syahar Khalid, who remains based in Malaysia, will report to AdGeek founder and CEO Frank Chen. The two groups “share a vision of what next-generation digital marketing can and should be”, according to Chen.

Without The Studio, CtrlShift will now concentrate its attention on its software-as-a-service business and its programmatic platform, The Hub.

Related Articles

Just Published

3 hours ago

Breaking down the post-cookie solutions: Unified ID 2.0

There are dozens of post-cookie solutions. But how do they work and how do they compare to one another across key metrics such as scale, user intrusiveness and tech? This series will attempt to demystify the biggest solutions, starting with Unified ID 2.0.

4 hours ago

PHD adds Audi to SAIC Volkswagen portfolio in China

Pitch-free win of planning and buying follows the agency taking over media duties for the company's Volkswagen and Skoda output in December.

4 hours ago

Four rooms: A quartet of funny short films about ...

For interior-design company Livspace, Singapore boutique agency Societal spoofs four popular film genres.

4 hours ago

China's new tech and stay-at-home brands gain power ...

Embattled Huawei's crown slips as Alibaba Group and Bytedance surge to the top in Kantar's latest Chinese Global Brand Builders report.